Archives

Google Updates Close Variant Matching

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In a move that will affect all advertisers and marketers, Google will be making key changes to its close variant matching, adding rewording and reordering. Get the breakdown of this update and how you can prepare with this helpful blog post.

Facebook CRM

Facebook Integrates With CRMs

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Facebook Lead Ads have been a great way for companies to obtain new leads, but the process of uploading their information into CRMs was a nuisance. However, Facebook has finally opened the feature allowing the leads to be uploaded directly to CRM systems. Find out which systems are compatible in this blog post!

Elite SEM’s Dog Lovers Celebrate National Puppy Day

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Elite SEM is not only a place for great people! It’s a place for great dogs! Some of Elite’s dog lovers wanted to share a bit about themselves and their dogs in honor of National Puppy Day!

Remarketing

Ways to Boost Display Remarketing Efforts

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Reengage with visitors who visited your site but didn’t convert! Remarketing has proven to be a great way to reach potential customers as well as upselling to current customers. Optimize your remarketing efforts with these suggestions.

Non-brand search

Why Non-Brand Search Actually Works

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Many marketers find non-brand keywords or campaigns to be the black sheep of the family, when in fact this is not the case. Find out why non-brand search can actually help you.

Display marketing

The Oscars and the Power of Display Advertising

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Knowing your customer is important, especially if you want to take advantage of a big event like the Oscars. Display Advertising allows you to reach potential customers when they pull out their phones to search during a major event, increasing your chances for conversions!

Tips for Segmenting Your Paid Social Campaigns

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As you grow your paid social efforts it’s important to segment campaigns in order to increase spend and drive efficiencies. Here are some tips on how to accomplish this goal.

Metasearch And Travel: What You Need To Know

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Metasearch is growing in popularity, especially for the Travel industry. Find out what Metasearch is and how it helps travelers book their next trip.