Display advertising

What is Header Bidding?


The display advertising space is constantly evolving, as is the bidding process. That’s why you should familiarize yourself with header bidding to keep up with the competition.

Native guidelines

Native Advertising


Native advertising isn’t just a good idea; it should be a robust part of your current marketing strategy. It reaches your customers where they already are.


Amazon Tests Google Shopping Ads


Amazon has recently begun to test PLAs on Google Shopping because of several e-commerce marketing advantages. Learn more about these advantages and what it could mean for you.

GDN responsive ads

Advertisers Should Utilize GDN Responsive Ads


For a long time many advertisers have used text ads to reach users on the Google Display Network (GDN), however as of Jan 31, users were no longer able to edit or create text ads. GDN responsive ads are known for their easily customizable messaging capabilities, and here’s why you should utilize them.

Five Tips for More Effective Display Creative


Display ads can be challenging for even the most creative designers and marketers. Here are five tips on how to get more creative with effective display.

Elite SEM Accelerates Growth with New Partner


Ben Kirshner started a company back in 2004 with a goal of creating an agency culture focused on its people. 13 years later, Elite SEM has been recognized with many accolades for its outstanding performance and culture. Now, Elite is taking a huge step forward with a new partner to further grow the company.

What Will Advertising in Instagram Stories Mean for Snapchat?


Instagram users should expect to see ads in their Stories soon. The new video ads could turn out to be a big win for Instagram. Find out how and what this could mean for Snapchat in Katy Lucey’s new blog post.

b2b facebook

The Case for Facebook for B2B Advertisers


B2B Marketers often look to LinkedIn for their Paid Social ads. However, Facebook shouldn’t be overlooked as a channel for marketing. Find out why Facebook might be the better choice for your needs here.

Search marketing

Google to Display Local Retail Phone Numbers When Location Extensions Show in Ads


Starting today, Google indicates it will show the local retail phone number when that store’s location extension shows in an ad. This may even be the case when a call extension in the campaign shows a different phone number. Such an update is about increasing the relevance of ads that feature location-specific businesses. However, this can throw a wrench in your call tracking. Find out the pros and cons here, as well as a way to opt out.