Author: Carson Hicks

Ad Fraud and Viewability

In the world of display advertising, marketers are growing in concern over ad fraud, bots, and other display related issues. However, there’s good news on the horizon.

Is Programmatic Taking Over the Digital Space?

Programmatic buying has been around for more than ten years. But it has become a big buzzword in the digital space within the last five years. But what does it actually mean?