Elite SEM partnered with WBResearch at eTail East this year to dive deep into attribution. We spoke with retailers and etailers in attendance to hear how they’re tackling digital marketing attribution. From tracking conversions across various devices to connecting online activity with in-store purchases, attribution has been an ongoing battle for digital marketers. So what steps are being taken to conquer this issue and successfully track activity from point A to point Z?
Elite SEM took to the “streets” of eTail East to find out. Watch this video to hear from retail and ecommerce peers on how they’re tackling attribution.
For more info, download our latest POV on search-to-store attibution: http://elitesem.com/elite-sem-white-papers/search-to-store-attribution-solving-the-missing-link/