Category: Conversion Rate Optimization

Rock Your Next Holiday Season with Conversion Rate Optimization

Congratulations, online retailers! You’ve survived another holiday season. Every year we learn more about our customers—when, where, and how they prefer to shop. It’s important to gather this information and identify trends or key takeaways that you can utilize each holiday season. We’ve prepared this paper to guide you through the planning and testing you… Read more »

Heatmaps – What are They and What Can I Learn from Them?

Sometimes it’s easier to process information by looking at graphics. Viewing graphics helps us realize the essence of something quicker than viewing text or numbers. That’s why heatmaps are so useful, especially for Conversion Rate Optimization. Do you know the different types of heatmaps?

CRO from the Ground Up

The basis of successful CRO is the technical framework, user experience, and persuasion. The order of these factors matter when creating your website because it will allow you to create a functional and easy to navigate site that will help convert visitors.

How to Use the Right Analytics for Your Marketing Campaign

Analytics is an important part of marketing and Conversion Rate Optimization. But with all the different software out there, it’s easy to get a bit lost as to what to look for. By recognizing the three types of data, you can figure out when to look at historical, real-time, and predictive analysis and applying those to your marketing strategy.

CRO Best Practices Before Site Launch

When you’re ready to launch your website, you’re understandably impatient. You want to see your hard work go live so you can start reaping the benefits of your new or improved online presence. However, you’ll benefit significantly from spending time on conversion rate optimization (CRO) prior to launch.

Qualitative vs Quantitative: When to Use Each in CRO Testing

Google Analytics is powerful software. It breaks down data about your website’s visitors into digestible chunks and helps you measure performance over time. It’s not a mind-reading tool, however, because it won’t tell you why customers behave the way they do. This is where CRO testing comes in useful with Qualitative and Quantitative data.

How to Convert: Top 10 CRO Tips

Companies implement marketing campaigns such as paid search and SEO to attract as many visitors as possible to their site with the hopes of converting them once on they are there. However, this is only half the battle.