New York Times Best-Selling Author of Evergreen explores customer loyalty and offers exclusive content to Elite SEM Client Summit attendees.
Category: Elite SEM Client Summit 2016
This session will revolve around interpreting behavior data and what it reveals about customer satisfaction. Kendall will cover how to use specific goals to gain different perspectives and viewpoints so test results can create a 360 view that makes sense.
Mobile spend has become a huge contribution to the growth in programmatic. Candii explores this growth within mobile programmatic, what it means, and what are some steps for you to take to tackle challenges that come with the territory.
The Social Media landscape is rapidly evolving. Sanjay will showcase some of the noteworthy developments so far and highlight what to expect from the platforms for the rest of the year, helping brands be better prepared and successful with their paid social efforts.
Google has put heavy focus on mobile search this year, and there’s no signs of slowing down. Joe will explain what this means for your site’s organic visibility and how to improve upon it.
Shopping campaigns are growing rapidly in traffic, spend and revenue. Mike will explore the next phase of Shopping & Feed management which is truly connecting with clients’ overall businesses.
Aaron will explore changes in the search landscape and marketplace, review the expected effects of Google’s major announcements in Q2 as well as how you can prepare for sustained growth.
Your strategic ally is your digital agency, so leverage the perks of this exclusive relationship. Zach Morrison reviews the resources that are at your fingertips as a client Elite SEM.
Google’s Retail Business Lead covers where to spend your digital dollars – and why.
It can be difficult to understand how data and creative work together, especially with programmatic involved. Steelhouse explore ways that can help marketers achieve greater ROIs while tackling this challenge.