In a move that will affect all advertisers and marketers, Google will be making key changes to its close variant matching, adding rewording and reordering. Get the breakdown of this update and how you can prepare with this helpful blog post.
Category: Industry News
Google announced “Expanded Text Ads”, now in beta, that will roll out in Q4 of this year. This means extra real estate across all devices.
It’s vital for businesses to have clear cross-division synergy. This type of teamwork not only helps each division accomplish their tasks but also helps the business as a whole reach their goal. But exactly how do you accomplish this type of synergy?
Over the weekend it seems Google added share buttons to all Knowledge Graph panels. This is an interesting feature as it easily allows users to share the search results in which the Knowledge Graph panels appear.
Kenshoo recently announced its plans to integrate Bing Shopping into its platform. The program is expected to dramatically streamline…
On Friday, February 19, Google addressed rumors that they were removing right rail ads with a resounding “yup.” Nothing like a good ol’ Friday announcement from our friends at Google to kick the weekend off, eh?
In its goal to protect consumers from deceptive advertising, the Federal Trade Commission (FTC) has released a Commission Enforcement Policy Statement that outlines guidelines for native advertising and related content.
In July, AdWords released a new “Summary” option under the “Display Network” tab that provides advertisers with high-level insights. This view contains a table highlighting the following key performance stats: clicks, CTR, impressions, conversions, CPO, conversion rate and cost. In addition, there are graphs illustrating click trends, top performing keywords and demographics. From my experience… Read more »
After acquiring the free photo-editing and sharing app for $1 billion in 2012 and launching ads in 2013, Facebook has slowly advanced its ad offerings with carousel and video ads. And although the social networking service has locked down partnerships with major brands, advertising is not open to everyone. That’s all about to change. “Over… Read more »
We relearned the alphabet. It now starts with the letter “G.” Google announced last week that it would be reorganizing itself into a holding company called Alphabet. Not a rebrand, but a classic, (billion dollar) restructure. Google is once again changing the game, restructuring to better position itself moving forward. After all, there was no… Read more »