Many marketers find non-brand keywords or campaigns to be the black sheep of the family, when in fact this is not the case. Find out why non-brand search can actually help you.
Category: Paid Search
Our Insight & Analytics team takes a look at the numbers and analyzes the sweeping changes that took place in 2016. Using aggregated client data, this Search & Shopping Trends industry report shines a light ahead for clearer thinking and brighter decision-making in 2017.
Metasearch is growing in popularity, especially for the Travel industry. Find out what Metasearch is and how it helps travelers book their next trip.
For a long time many advertisers have used text ads to reach users on the Google Display Network (GDN), however as of Jan 31, users were no longer able to edit or create text ads. GDN responsive ads are known for their easily customizable messaging capabilities, and here’s why you should utilize them.
Barneys.com found great online success through a collaboration of Paid Search and Shopping. Find out how in this Case Study.
Starting today, Google indicates it will show the local retail phone number when that store’s location extension shows in an ad. This may even be the case when a call extension in the campaign shows a different phone number. Such an update is about increasing the relevance of ads that feature location-specific businesses. However, this can throw a wrench in your call tracking. Find out the pros and cons here, as well as a way to opt out.
A new feature of ad extensions that are currently in the works offers a range of benefits, which is why you need to get it on your radar. Review all the perks of the Google Promotions extension and why this could be useful to get a higher CTR.
A meal subscription service wanted to attract new customers as their market coverage scaled from eight to twenty-plus states. They were handling Paid Search in-house, but were looking for new ways to expand their reach and capitalize on their brand position.
Using Amazon Sponsored Products will allow you to have more power over your product merchandising. Product Sponsored ads help boost the visibility of products when shoppers search with keywords you bid on, but there are some important best practices to keep in mind when you set up yours.
Stop sending your traffic to your homepage. An optimized landing page is a superior choice and will increase conversions from your PPC traffic.