Category: Paid Search

4 Different Ways to use Amazon Sponsored Promotions

Using Amazon Sponsored Products will allow you to have more power over your product merchandising. Product Sponsored ads help boost the visibility of products when shoppers search with keywords you bid on, but there are some important best practices to keep in mind when you set up yours.

Why Small Businesses Should Do Paid Search

Have a small business and believe you have no time for Paid Search? Think again. Your small business can succeed with paid search marketing by honing in on a few things covered in this blog post.

Cross-Device Usage & Google’s Redefined Privacy Policy

Google understands that cross-device usage impacts how search engine marketers create campaigns to reach users through multiple mediums. With the increase in mobile usage, marketers must know how mobile ties into the success of a campaign.

Apple Search Ads – Initial Impressions and Starter Tips

After much awaited anticipation, Apple Search Ads is now officially live, opening up the Promise Land for mobile app marketers. It’s important to learn the new terminology of this platform before getting started. Initial impressions and starter tips will help guide your company when setting up your account for this platform.

Decoding the Challenge of Cross-Channel Engagement and Tracking

Tracking marketing efforts have become more complicated as shoppers become more “platform-agnostic”. Learn about what companies are seeing success in cross-channel engagement and tracking while also figuring out what you can do to mimic their success.

A Closer Look at AdWords’ Update to Keyword Quality Scores

Google has officially decided to apply a null Quality Score to keywords that are new or have low recent impression and click data. Google will exclude keywords with null Quality Scores from reports and automated rules that include Quality Score filters but you do have the option to include them. Find out what Google advised marketers to check for.

Google AdWords Goes from ‘Converted Click’ to ‘Conversions’ This Month

This month advertisers must say goodbye to “converted clicks” and say hello to “conversions”. in Google AdWords. Google has been making the “conversion” metric more sophisticated over the years, so find out what this will mean for marketers who use “converted click” as a metric for their campaigns