Category: Paid Social

How to Grow Leads with Social Media Advertising

Lead generation is only the beginning of the equation if you want to boost your sales figures. Lead nurturing allows you to usher consumers through the buying cycle at their individual pace. If you want a fast and largely hands-off way to nurture your leads, consider social media advertising.

Pinterest to Let Marketers Buy Impression Ads Through Auction

Pinterest is now letting advertisers in the U.S. and U.K. engage in impression-based buys during ad auctions. They are able to buy ads based on how much they’re willing to pay for each impression. These ads are suitable to appear in the same areas as other auction-based ads, including search results, home feeds, and category… Read more »

The True Power of Social Data

Typically, the data that marketers seek on consumers is scattered across the Internet. One website might track a user ID associated with a purchase history, another might have an email address on file, and yet another may capture interests. But thus far it’s been extremely difficult trying to bring all of those individual data points… Read more »

Snapchat Surging Ahead of Social Media Rivals

Snapchat is expecting substantial growth in American users this year. Its user base is predicted to increase by 27.2 percent, allowing it to acquire 58.6 million new people. Furthermore, its expansion will go beyond that of general mobile messaging. This category will grow by 16 percent. Compared to other social media platforms, Snapchat is still in the lead.

Instagram Announces Business Profiles

Instagram can almost be considered a paradise for digital marketing agencies. For brands specializing in food service to fitness products, Instagram is a resourceful option for spreading awareness, converting followers to paying customers, and growing their financial opportunities. The viral capabilities it offers businesses allow them to maximize their consumer reach unlike other social networks. Fortunately, things are going to get better as Instagram increases its market research and promotion capacities.

Instagram Adding Video to Carousel Ads

Instagram launched as a way for iPhone users to share their photographs with the rest of the world. Over the last few years, however, it has morphed into something far more diverse.

5 Ways to Set Yourself Apart on Social Media

Social media seems to be everywhere these days. It’s a flood of information where everyone seems to have an opinion on something. So how do you stand out in this sea of endless information?

How Facebook is Paving the Way for Social Commerce

If Facebook were to go the e-commerce route, it would take a completely different approach to this industry than other websites, such as Amazon. Most e-commerce websites start out with that core purpose. They build product pages, categories, and search functions that enable shoppers to find products they might like.

Keep Calm and Trust in Instagram’s Algorithmic Feed Update

For anyone in marketing who’s been paying enough attention to know that Facebook owns Instagram, the announcement earlier this year that Instagram would be creating an algorithm to help its users see updates in their feed that they “care most about,” probably wasn’t much of a surprise.