Category: Paid Social

What’s New with Facebook Offer Claim Ads?

Although Facebook Offer Claims were first introduced in 2012, a recent revamp has upped the game. They allow Facebook advertisers to get their promotions in front of their audience and create a sense of urgency amongst other features that help ensure prospective clients redeem the offer. Learn the benefits here.

CMOs Plan Big Spends on Social Media

How are CMOs across the United States allocating their marketing budgets? One report shows a big increase in Social Media Advertising over the past five years. Find out why.

Generating Leads with Facebook Lead Ads

Revel Systems saw 619x more leads, 74% lower cost per lead, and a 17.7x increase in lead rate after approaching Elite SEM to help them achieve their Paid Social goals.

Facebook Tests Targeting to Groups

Facebook is testing targeting to Groups. But why does this matter to marketers? Well, Facebook Groups offer the easiest way to generate ad dollars through traditional browsing.

How to Grow Leads with Social Media Advertising

Lead generation is only the beginning of the equation if you want to boost your sales figures. Lead nurturing allows you to usher consumers through the buying cycle at their individual pace. If you want a fast and largely hands-off way to nurture your leads, consider social media advertising.

Pinterest to Let Marketers Buy Impression Ads Through Auction

Pinterest is now letting advertisers in the U.S. and U.K. engage in impression-based buys during ad auctions. They are able to buy ads based on how much they’re willing to pay for each impression. These ads are suitable to appear in the same areas as other auction-based ads, including search results, home feeds, and category… Read more »

The True Power of Social Data

Typically, the data that marketers seek on consumers is scattered across the Internet. One website might track a user ID associated with a purchase history, another might have an email address on file, and yet another may capture interests. But thus far it’s been extremely difficult trying to bring all of those individual data points… Read more »

Snapchat Surging Ahead of Social Media Rivals

Snapchat is expecting substantial growth in American users this year. Its user base is predicted to increase by 27.2 percent, allowing it to acquire 58.6 million new people. Furthermore, its expansion will go beyond that of general mobile messaging. This category will grow by 16 percent. Compared to other social media platforms, Snapchat is still in the lead.

Instagram Announces Business Profiles

Instagram can almost be considered a paradise for digital marketing agencies. For brands specializing in food service to fitness products, Instagram is a resourceful option for spreading awareness, converting followers to paying customers, and growing their financial opportunities. The viral capabilities it offers businesses allow them to maximize their consumer reach unlike other social networks. Fortunately, things are going to get better as Instagram increases its market research and promotion capacities.