Instagram users should expect to see ads in their Stories soon. The new video ads could turn out to be a big win for Instagram. Find out how and what this could mean for Snapchat in Katy Lucey’s new blog post.
Category: Paid Social
B2B Marketers often look to LinkedIn for their Paid Social ads. However, Facebook shouldn’t be overlooked as a channel for marketing. Find out why Facebook might be the better choice for your needs here.
Although Facebook Offer Claims were first introduced in 2012, a recent revamp has upped the game. They allow Facebook advertisers to get their promotions in front of their audience and create a sense of urgency amongst other features that help ensure prospective clients redeem the offer. Learn the benefits here.
How are CMOs across the United States allocating their marketing budgets? One report shows a big increase in Social Media Advertising over the past five years. Find out why.
Save time and effort with Facebook’s saved audiences. Learn some tips to make the best use of your time.
Revel Systems saw 619x more leads, 74% lower cost per lead, and a 17.7x increase in lead rate after approaching Elite SEM to help them achieve their Paid Social goals.
Facebook is testing targeting to Groups. But why does this matter to marketers? Well, Facebook Groups offer the easiest way to generate ad dollars through traditional browsing.
Lead generation is only the beginning of the equation if you want to boost your sales figures. Lead nurturing allows you to usher consumers through the buying cycle at their individual pace. If you want a fast and largely hands-off way to nurture your leads, consider social media advertising.
Pinterest is now letting advertisers in the U.S. and U.K. engage in impression-based buys during ad auctions. They are able to buy ads based on how much they’re willing to pay for each impression. These ads are suitable to appear in the same areas as other auction-based ads, including search results, home feeds, and category… Read more »
Typically, the data that marketers seek on consumers is scattered across the Internet. One website might track a user ID associated with a purchase history, another might have an email address on file, and yet another may capture interests. But thus far it’s been extremely difficult trying to bring all of those individual data points… Read more »