Category: Performance Display

4 Steps to Remarketing Success

At the core of any business is audience conversion. Turning site visitors into customers is the goal of many, but what can you do when visitors simply leave your site before converting? Remarketing (retargeting) is used to draw unconverted users back to your site. Here are 4 remarketing tips for relevant display ads that drive conversions.

SteelHouse Puts More Creative Control in Advertisers’ Hands

Elite SEM partner SteelHouse has unveiled suite of tools known as the Creative Suite. It’s composed of Ad Builder and Creative Library, and allows advertisers to have more control over their display ad designs.

Is Programmatic Taking Over the Digital Space?

Programmatic buying has been around for more than ten years. But it has become a big buzzword in the digital space within the last five years. But what does it actually mean?

Inside Programmatic: Agency vs. In-house Management

Automation has become the industry-wide buzzword for search engine marketing, display advertising, retargeting, and nearly every other form of digital marketing and advertising, introducing a new level of precision and efficiency to the process.

“Big Data” is Not Your Ordinary Display Buzz Word

Figuring out how to access and analyze big data is the first step to harnessing it for better advertising performance. Since big data automatically inspires anxiety in many business owners, it’s helpful to break it down and to understand how you can leverage it to benefit your firm.