Google announced two important search marketing changes during August 2016. These changes aim to improve search experience by delivering more desirable content. Dropping the mobile-friendly label from search results is the more immediate of the changes. Before this decision, Google added a mobile-friendly label to assist users in finding readable content. It was aiming for… Read more »
Category: Search Engine Optimization
Mobile usage is growing everyday and companies need to keep up or get left in the dust. Google is coming up with ways that benefit Mobile SEO in 2016 and the future that could give your company a competitive advantage. From AMPs to updating algorithms, find out what’s in store and learn how to maximize your site for mobile-performance.
Recently, our team had a surprise while reviewing our client’s Google Analytics numbers. Our client’s bounce rate had diminished to nearly 0%. That’s right, we were seeing a near perfect bounce rate of .44%. Instead of patting ourselves on the back and awarding ourselves SEOs of the year, we instantly assumed the worst: there must be a reason behind this bounce rate pseudo-perfection.
Yesterday as I was conducting my daily indexation checks for my clients using the site: search operator I noticed that Google is testing a new SERP layout. The changes include removed Indexation Count, more spacing between results, and gray lines between results.
AMP is inspired by the hardships publishers face when turning to experienced developers to optimize mobile web pages. They often deal with resource constraints that make it hard to rely on developers for conversion rate optimization. Luckily, AMP makes things easier by enabling mobile improvements more efficiently. In addition, it does not dramatically change the mobile web experience.
In the past, security experts have pointed out privacy issues of Google Analytics, putting websites at risk of cybercrime. For example, users could gather sensitive information on websites from their revenue figures to their bounce rate statistics. Fortunately, Google has been paying attention and working to minimize potential security problems with their platform by switching to HTTPS – following suit with the new trend online by using secure connections.
You’ve probably noticed Google rich answers popping up in your Internet browser. They allow Google to deliver authoritative information quickly, which streamlines the search process. However, rich answers aren’t just useful for consumers — they can also have a major impact on your brand’s Internet presence.
There are plenty of legitimate reasons to use chain redirects, but unfortunately, they’re not necessarily healthy for your website’s search engine rankings.
Over the weekend it seems Google added share buttons to all Knowledge Graph panels. This is an interesting feature as it easily allows users to share the search results in which the Knowledge Graph panels appear.
If you’re already working with an SEO agency, you must make sure you’re getting value for your spend unless you want to waste your company’s hard-earned revenue. A lack of results could mean that you need a new SEO agency that has more experience or understands your industry more thoroughly.