Category: Shopping & Feed

Industry Report: Search & Shopping Trends (2016/2015)

Our Insight & Analytics team takes a look at the numbers and analyzes the sweeping changes that took place in 2016. Using aggregated client data, this Search & Shopping Trends industry report shines a light ahead for clearer thinking and brighter decision-making in 2017.

Metasearch And Travel: What You Need To Know

Metasearch is growing in popularity, especially for the Travel industry. Find out what Metasearch is and how it helps travelers book their next trip.

Amazon Tests Google Shopping Ads

Amazon has recently begun to test PLAs on Google Shopping because of several e-commerce marketing advantages. Learn more about these advantages and what it could mean for you.

Optimized Shopping Feed Steps Up Equine Supplier’s Sales

A leading equine supply retailer came to Elite SEM looking to increase e-commerce sales, particularly for their various animal health products. Elite’s Shopping & Feed team aimed to build out an extremely granular bidding structure based on the client’s data feed.

Spring ushers in a new way to shop on mobile

This case study outlines Elite SEM’s success with a mobile app company Spring with their extensive data management and performance marketing experience.

Google Testing Filter Buttons for Shopping Ads: What’s It Mean for You?

Google has been exploring ways to improve shopping ads for advertisers and consumers lately. The team overseeing this project is in the process of testing product filter buttons to enlarge lead generation. These buttons are placed with product listing ads of Google search results.