Get Ahead of the Holiday Shopping Game Don’t get left in the dust! Start planning for the holiday season early. You can expect to see growth in conversion rates starting in November and retailers will begin ramping up even earlier this year. Plan early and lay the framework for a successful holiday shopping season and… Read more »
Category: Shopping & Feed
A leading equine supply retailer came to Elite SEM looking to increase e-commerce sales, particularly for their various animal health products. Elite’s Shopping & Feed team aimed to build out an extremely granular bidding structure based on the client’s data feed.
This case study outlines Elite SEM’s success with a mobile app company Spring with their extensive data management and performance marketing experience.
Google has been exploring ways to improve shopping ads for advertisers and consumers lately. The team overseeing this project is in the process of testing product filter buttons to enlarge lead generation. These buttons are placed with product listing ads of Google search results.
Like many aspects of Internet marketing, Google Shopping changes from time to time based on user experience studies and other metrics. Essentially, Google wants to deliver the best possible experience, which means adjusting its algorithms and approach.
This report was compiled to help our clients and fellow digital marketers gain insight into the 2015-16 digital landscape, particularly in Paid Search and Shopping. We have also included a snapshot of Q1 2016 for a preview of what’s going on this year in digital marketing.
Google Manufacturer Center allows users to “provide authoritative product information to online shoppers.” This offers new opportunities for merchants to interact with potential customers while accurately representing their product offerings.
As it does with most aspects of SEM, Bing updated its current structure of product listing ads to Google’s structure of Shopping that it launched last summer. This new Shopping structure allows marketers to optimize their campaigns with significantly more segmentation, as those familiar with the Google PLA to Shopping update will recall.
Google’s switch to Shopping campaigns in 2014 had a significant effect on the Paid Search industry. Retailers were able to break their products out more granularly, leading to increased success in the channel.
The product feed is a critical piece of any of our e-commerce clients’ businesses. A successful campaign begins with a properly maintained product feed, which takes insight, accuracy, and diligence. After switching their Shopping & Feed management to our team at Elite SEM, Hugo Boss and 1800Lighting both experienced over 45% growth in ROI.