Elite SEM White Paper: Google Shopping Campaigns (Part II)

Google Shopping Campaign Trends in 2014

At the end of August 2014 Google retired Product Listing Ad campaigns for all advertisers and now their new and improved product-level search campaigns are known as Google Shopping campaigns. This switch to the new Google Shopping brings with it many new features for advertisers and search engine marketers. It also creates new issues, work flows, and processes that are different from the previous version of these campaigns known as Product Listing Ads.

In part two of the 2014 Google Shopping White Papers we dive right into the latest trends and provide an advanced look at the current state of Google Shopping campaigns, as well as a look to the future of product-level shopping with Google.

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