• holiday-shopping-guide-2016

    2016 Holiday Shopping with Google – What You Need to Know

    September 28, 2016  |  Aaron Davis#shoppingfeed
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  • Analytics

    How to Use the Right Analytics for Your Marketing Campaign

    September 26, 2016  |  Kendall Giglio#cro
    Analytics is an important part of marketing and Conversion Rate Optimization. But with all the different software out there, it's easy to get a bit lost as to what to look for. By recognizing the three types of data, you can figure out when to look at historical, real-time, and predictive analysis and applying those to your marketing strategy.
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  • lead-generation-with-social-media

    How to Grow Leads with Social Media Advertising

    September 22, 2016  |  Mike LaMonte#paidsocial
    Lead generation is only the beginning of the equation if you want to boost your sales figures. Lead nurturing allows you to usher consumers through the buying cycle at their individual pace. If you want a fast and largely hands-off way to nurture your leads, consider social media advertising.
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  • Pinterest

    Pinterest to Let Marketers Buy Impression Ads Through Auction

    September 21, 2016  |  Sofia Jesani
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  • Adwords

    Google AdWords Goes from 'Converted Click' to 'Conversions' This Month

    September 14, 2016  |  Sandra Moy#paidsearch
    This month advertisers must say goodbye to "converted clicks" and say hello to "conversions". in Google AdWords. Google has been making the “conversion” metric more sophisticated over the years, so find out what this will mean for marketers who use "converted click" as a metric for their campaigns
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  • paid-social

    The True Power of Social Data

    September 13, 2016  |  Preston Paynter#paidsocial
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  • bigstock-Audit-Financial-Investigation--122973170_600x

    5 Helpful Mid-Year Paid Search Audits To Perform

    September 8, 2016  |  Anthony Saladino#paidsearch
    When it comes to paid search campaigns you need to continuously keep up with the ever-changing consumer needs and search trends. Paid search audits allow businesses to engage in comprehensive evaluations of their online marketing strategies and adjust accordingly.
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  • Adwords

    Outlining AdWords' Latest Features

    September 7, 2016  |  Owen Loft#paidsearch
    Consumers are becoming more reliant on mobile devices and mobile websites. As marketers, we need to keep up. Luckily, Google is here to help.
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  • beyond keywords

    A Personal Approach to Search: Moving Beyond the Keyword

    September 2, 2016  |  Kara Beaudet#paidsearch
    Over the last few years, Google and Bing have been rolling out features which allow search marketers to leverage increasingly complex audience data including remarketing lists for search ads, demographics for search, device bid adjustments, and household income targeting. While looking at these features on their own can help trim the fat and improve campaign efficiency, if you consider them together it becomes apparent that the future of search is moving beyond just a keyword.
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