• amazon

    4 Different Ways to use Amazon Sponsored Promotions

    November 30, 2016  |  Matt Devinney#ecommerce  #paidsearch
    Using Amazon Sponsored Products will allow you to have more power over your product merchandising. Product Sponsored ads help boost the visibility of products when shoppers search with keywords you bid on, but there are some important best practices to keep in mind when you set up yours.
  • paid search

    Why You Shouldn't Send PPC Traffic to Your Homepage

    November 28, 2016  |  DeChantal McGinn#paidsearch
    Stop sending your traffic to your homepage. An optimized landing page is a superior choice and will increase conversions from your PPC traffic.
  • cyber-monday

    Advertisers to Spend Big on "Cyber Monday" Paid-Search Keyword Group

    November 24, 2016  |  Bianca Beckbissinger#paidsearch  holiday
    The most popular paid search keyword in 2015 was "Cyber Monday". Use this information to help optimize your search holiday campaign this year!
  • Paid search

    Why Small Businesses Should Do Paid Search

    November 21, 2016  |  Oz Vera#paidsearch
    Have a small business and believe you have no time for Paid Search? Think again. Your small business can succeed with paid search marketing by honing in on a few things covered in this blog post.
  • Cross-device usage

    Cross-Device Usage & Google's Redefined Privacy Policy

    November 18, 2016  |  Tanner Stephens#paidsearch
    Google understands that cross-device usage impacts how search engine marketers create campaigns to reach users through multiple mediums. With the increase in mobile usage, marketers must know how mobile ties into the success of a campaign.
  • Google AdWords

    Google to Roll Out Penalty in January

    November 17, 2016  |  Tom Heppard#google  #seo
  • bing-elite-status-image

    Elite SEM recognized with “Elite Status” in new expanded Bing Partner Program

    November 15, 2016  |  Jane Serra#companyupdate
    Today, as part of the expansion of the Bing Partner Program, Microsoft named digital marketing agency Elite SEM as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.
  • remarketing-customers

    4 Steps to Remarketing Success

    November 10, 2016  |  Daniel Oliverdisplay ads  display advertising  remarketing  retargeting
    At the core of any business is audience conversion. Turning site visitors into customers is the goal of many, but what can you do when visitors simply leave your site before converting? Remarketing (retargeting) is used to draw unconverted users back to your site. Here are 4 remarketing tips for relevant display ads that drive conversions.
  • Online ads

    SteelHouse Puts More Creative Control in Advertisers' Hands

    November 4, 2016  |  Jane Serra#performancedisplay
    Elite SEM partner SteelHouse has unveiled suite of tools known as the Creative Suite. It's composed of Ad Builder and Creative Library, and allows advertisers to have more control over their display ad designs.
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