• Elite SEM's Dog Lovers Celebrate National Puppy Day

    March 23, 2017  |  Bianca Beckbissinger#EliteLoveWhatYouDo
    Elite SEM is not only a place for great people! It's a place for great dogs! Some of Elite's dog lovers wanted to share a bit about themselves and their dogs in honor of National Puppy Day!
  • Remarketing

    Ways to Boost Display Remarketing Efforts

    March 22, 2017  |  Amber Usmani#performancedisplay  remarketing
    Reengage with visitors who visited your site but didn't convert! Remarketing has proven to be a great way to reach potential customers as well as upselling to current customers. Optimize your remarketing efforts with these suggestions.
  • Non-brand search

    Why Non-Brand Search Actually Works

    March 16, 2017  |  Nicole Smith#paidsearch
    Many marketers find non-brand keywords or campaigns to be the black sheep of the family, when in fact this is not the case. Find out why non-brand search can actually help you.
  • Display marketing

    The Oscars and the Power of Display Advertising

    March 14, 2017  |  Alexa Munoz#display  #displayadvertising  #performancedisplay
    Knowing your customer is important, especially if you want to take advantage of a big event like the Oscars. Display Advertising allows you to reach potential customers when they pull out their phones to search during a major event, increasing your chances for conversions!
  • Tips for Segmenting Your Paid Social Campaigns

    March 9, 2017  |  Katy Lucey#paidsocial
    As you grow your paid social efforts it's important to segment campaigns in order to increase spend and drive efficiencies. Here are some tips on how to accomplish this goal.
  • Metasearch And Travel: What You Need To Know

    March 7, 2017  |  Aaron Davis#search  #shoppingfeed
    Metasearch is growing in popularity, especially for the Travel industry. Find out what Metasearch is and how it helps travelers book their next trip.
  • Conversion rate optimization

    Why Your Business Should Spend More Time Thinking About Conversion Rate Optimization

    March 2, 2017  |  Richard Scaglione#cro
    Most companies focus on inbound marketing, but only 22% of companies surveyed in one study are happy with their conversion rates. If you're only focused on attracting traffic and not spending time thinking about CRO, you're not helping your bottom line.
  • Google's Review Censorship Guidelines: A Word of Caution to Businesses

    March 1, 2017  |  Stephanie LeVonne#google  #seo
    In an effort to improve users experience Google decided to discourage use of profanity in reviews. Even though this seems like a good idea at first, this creates an issue for some businesses. Will this affect yours? Find out here.
  • 2017's Must-Attend Conferences

    February 24, 2017  |  Bianca Beckbissinger#conference
    Wondering which shows or conferences to attend this year? We've determined what will be the most important Retail and Marketing-related events and conferences in 2017 and broke down who attends and why for each.
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