• lead-generation-with-social-media

    How to Grow Leads with Social Media Advertising

    September 22, 2016  |  Mike LaMonte#paidsocial
    Lead generation is only the beginning of the equation if you want to boost your sales figures. Lead nurturing allows you to usher consumers through the buying cycle at their individual pace. If you want a fast and largely hands-off way to nurture your leads, consider social media advertising.
  • Pinterest

    Pinterest to Let Marketers Buy Impression Ads Through Auction

    September 21, 2016  |  Sofia Jesani
  • Adwords

    Google AdWords Goes from 'Converted Click' to 'Conversions' This Month

    September 14, 2016  |  Sandra Moy#paidsearch
    This month advertisers must say goodbye to "converted clicks" and say hello to "conversions". in Google AdWords. Google has been making the “conversion” metric more sophisticated over the years, so find out what this will mean for marketers who use "converted click" as a metric for their campaigns
  • paid-social

    The True Power of Social Data

    September 13, 2016  |  Preston Paynter#paidsocial
  • bigstock-Audit-Financial-Investigation--122973170_600x

    5 Helpful Mid-Year Paid Search Audits To Perform

    September 8, 2016  |  Anthony Saladino#paidsearch
    When it comes to paid search campaigns you need to continuously keep up with the ever-changing consumer needs and search trends. Paid search audits allow businesses to engage in comprehensive evaluations of their online marketing strategies and adjust accordingly.
  • Adwords

    Outlining AdWords' Latest Features

    September 7, 2016  |  Owen Loft#paidsearch
    Consumers are becoming more reliant on mobile devices and mobile websites. As marketers, we need to keep up. Luckily, Google is here to help.
  • beyond keywords

    A Personal Approach to Search: Moving Beyond the Keyword

    September 2, 2016  |  Kara Beaudet#paidsearch
    Over the last few years, Google and Bing have been rolling out features which allow search marketers to leverage increasingly complex audience data including remarketing lists for search ads, demographics for search, device bid adjustments, and household income targeting. While looking at these features on their own can help trim the fat and improve campaign efficiency, if you consider them together it becomes apparent that the future of search is moving beyond just a keyword.
  • bid device adjustments

    A Welcomed Return From Google: Device Bid Adjustments

    August 30, 2016  |  Pat Hayden#paidsearch
    Google recently announced the arrival of device bid adjustments. Find out why this is huge news for marketers.
  • Programmatic buying

    Is Programmatic Taking Over the Digital Space?

    August 26, 2016  |  Carson Hicks#performancedisplay
    Programmatic buying has been around for more than ten years. But it has become a big buzzword in the digital space within the last five years. But what does it actually mean?
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