• Facebook Auction Overlap Tool: A True Game Changer

    April 21, 2017  |  Jackson Salzman#paidsocial
    This game changer not only lets you check your ad set targeting to make sure your audiences aren’t overlapping, causing you to lose impressions, but also offers valuable insight into your ads to make sure you spend your budget efficiently.
  • Ad Fraud and Viewability

    April 18, 2017  |  Carson Hicks#displayadvertising  #performancedisplay
    In the world of display advertising, marketers are growing in concern over ad fraud, bots, and other display related issues. However, there's good news on the horizon.
  • Mobile first index

    When Will Google's Mobile-First Index Launch?

    April 13, 2017  |  Stephanie LeVonne#mobile  #seo
    Although Google doesn't plan on rolling out its Mobile-First Index anytime soon, it's important to start preparing now. Learn what you have to do to get your website ready.
  • The 3 New Social Advertising Ad Units in April That Need To Be On Your Radar

    April 11, 2017  |  Jackson Salzman#paidsocial
    Social Media Advertising is always changing and evolving, so it's important to stay on top of the latest developments to optimize your Paid Social campaigns. Here are three ad units from Facebook, Instagram, and Pinterest you should know about in April.
  • "Any kind of algorithmically driven advertising is likely to show up in potentially non-brand-safe places."

    Scale vs. Brand Safety: Is There a Programmatic Winner?

    April 6, 2017  |  Tim Kilroy#performancedisplay  #programmatic
    There has been a surge of awareness around programmatic advertising and where programmatic display ads appear, but why? Find out what has been going on and most importantly, how to protect your brand.
  • SEO

    Planning a Site Redesign or Migration? Avoid an SEO Disaster with These Tips

    April 4, 2017  |  Joe Douress#seo
    Doing a site migration? Don't stress! Read this helpful checklist to ensure your migration goes smoother and avoid SEO disasters!
  • Google Updates Close Variant Matching

    March 28, 2017  |  Chris Michalak#industrynew
    In a move that will affect all advertisers and marketers, Google will be making key changes to its close variant matching, adding rewording and reordering. Get the breakdown of this update and how you can prepare with this helpful blog post.
  • Facebook CRM

    Facebook Integrates With CRMs

    March 27, 2017  |  Preston Paynter#paidsocial
    Facebook Lead Ads have been a great way for companies to obtain new leads, but the process of uploading their information into CRMs was a nuisance. However, Facebook has finally opened the feature allowing the leads to be uploaded directly to CRM systems. Find out which systems are compatible in this blog post!
  • Elite SEM's Dog Lovers Celebrate National Puppy Day

    March 23, 2017  |  Bianca Beckbissinger#EliteLoveWhatYouDo
    Elite SEM is not only a place for great people! It's a place for great dogs! Some of Elite's dog lovers wanted to share a bit about themselves and their dogs in honor of National Puppy Day!
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