Elite Insider

Our Online Marketing & SEM Blog

  • Tracking Search Marketing Efforts: Getting More Difficult?

    Paid search marketing is an essential part of any business’s marketing strategy. It provides immediate and consistent traffic, and it dramatically extends a business’s marketing reach. It’s also highly targetable. Search marketers can target their marketing efforts to specific demographics, regions, and even times of day. Search ads can easily be tweaked for optimum results, […]

  • Top 5 Holiday Trends from the 2015 Bing Retail Summit

    On July 15, Microsoft hosted their first ever NYC Bing Retail Summit. The summit included advertisers and brands coming together to learn about Bing’s new enhancements along with tips and tricks for the upcoming holiday season. During the summit, there was a panel of industry professionals, along with Elite SEM’s own Sr. Account Executive, Yad […]

  • Facebook is Changing the Definition of CPC

    All clicks are not created equal — at least when it comes to Facebook ads. The social network defines a click differently than Google or Bing. Facebook takes into account all actions on an ad, whether it be an actual click to the website, a like, a click to comment and so on. CPCs on […]