Elite Insider

Our Online Marketing & SEM Blog

  • How to Create a Bing Merchant Center Store

    If you’re a retailer who wants to advertise on Bing Product Ads, you’ll need to set up a Bing Merchant Center Store. Here’s a step by step guide on how to do this in a few easy steps! Part 1: Verify ownership of your domain name… …in Webmaster Tools (you may need to work with […]

  • AdWords Gets Website Call Conversion Tracking

    Google changes the game of website call tracking with their newest announcement. This falls in line with Google’s continued emphasis on multi-channel attribution throughout this year. Starting immediately, countries with Call Forwarding availability can use AdWord’s conversion tracking to change the phone number on your site to a Google call forwarding number. This will allow […]

  • Video Podcast: Quick Wins & Low-Hanging Fruit in Digital Advertising

    By now we hope you’ve not only heard that Elite SEM is making digital marketing video podcasts discussing relevant and important topics in online marketing, SEO, SEM, and much more, but that you’ve also watched our first video podcast released earlier this month where we discussed budgeting in digital advertising. The second and latest Elite […]