Elite Insider

Our Online Marketing & SEM Blog

  • Micro KPI’s Part 1: “It’s Just That Simple”

    Everything is simpler than you think and at the same time more complex than you imagine. –Johann Wolfgang von Goethe I always find it interesting when speaking to businesses or webmasters that they rarely have stepped back and thought about what their site’s Key Performance Indicators (KPIs) need to be. Sure, they reactively state the usual suspects, like […]

  • Google’s Pirate 2.0 Update: Who Really Wins?

    On August 10th 2012, Google first announced that they would start taking into account a new signal in their ranking algorithm in order to help searchers easily find legitimate, high quality content.  This ranking signal was the “number of valid copyright removal notices” (DMCA Takedown Notices), and thus Pirate 1.0 was born.  Over two years […]

  • 10 SEO Predictions for 2015 Sure to Be Wrong

    Well, it’s that time of year again: prediction time! The cultural phenomenon where we dust off our crystal balls, grow our Nostradamus beards, and channel our inner Ray Kurzweil. We’ve got Oscar winners, Super Bowl match-ups, doomsday scenarios, and basically anything else you can think of listed and predicted, so why not SEO? Following our […]