Elite Insider

Our Online Marketing & SEM Blog

  • Setting Up Automated Rules In Adwords

    Ever wanted to schedule promotional ads to turn on and off on certain days? Automate bids to consistently maintain top position? All without having to shell out the money for an expensive bid platform? Google Adwords automated rules are the perfect way to schedule a wide range of actions to help your account perform more [...]

  • The Future of Cookies

    If you have worked in the digital marketing industry, odds are, you have had your hands in the tracking cookie jar.  Whether you have had to implement tracking for a client or explain how cookies work to the new media intern, cookies have continued to be an integral part of your day to day responsibilities.  [...]

  • “RAIS”-ing the Bar for Your Brand

    From the beginning, paid search has primarily been a tool for direct response marketing, with the awareness and brand recognition a load carried heavily by the flashier, more visually-oriented channels such as display and video. When it comes to branded search results, advertisers had little they could do to differentiate themselves from competitors and resellers [...]