Elite Insider

Our Online Marketing & SEM Blog

  • SEO: The Challenge of Being the First to Know

    As an SEO it’s essential to be on the forefront of Google algorithm updates. In order to stay up to date, there are a wealth of blogs that SEOs get their information from, and on a rare occasion, Google itself will blog about new updates and make our lives a little bit easier. So I […]

  • Instagram Expands Ad Offering

    After acquiring the free photo-editing and sharing app for $1 billion in 2012 and launching ads in 2013, Facebook has slowly advanced its ad offerings with carousel and video ads. And although the social networking service has locked down partnerships with major brands, advertising is not open to everyone. That’s all about to change. “Over […]

  • Google’s New Manufacturer Center: Tipping the Scale for Brand Owners

    On July 21st, Google launched a new tool to expand their Google Shopping offerings. The tool is called Google Manufacturer Center and is in its alpha version. Google Manufacturer Center allows users to “provide authoritative product information to online shoppers.”[1] This offers new opportunities for merchants to interact with potential customers while accurately representing their product […]