Elite Insider

Our Online Marketing & SEM Blog

  • How I Became an Entity – Get a Google Knowledge Graph Result

    By now we’ve all seen a Knowledge Graph result in Google Search. The box that appears at the right side of the search result page that provides quick information on a person, place, brand, or company. For those of you who don’t know what Knowledge Graph is, here is an example. As you can see […]

  • Bulk Uploading ZIP Codes in Bing Ads Editor

    Google’s and Bing’s granularity of geographic targeting has improved exponentially over the years. ZIP code targeting is a great way to get hyper-granular with your campaigns. Manually uploading anything more than 10 ZIP codes is a giant headache. In case you were curious, the United States has 41,758 ZIP codes. Unlike Google’s bulk uploading in […]