Elite Insider

Our Online Marketing & SEM Blog

  • American Express profiles Elite SEM’s Ben Kirshner

    How many Starwood® points does Elite SEM rack up in a year? Well, apparently enough to get a film crew to follow our CEO around NYC all day! The American Express SPG® card has made a huge impact on Elite SEM’s travel expenses, and Ben Kirshner is proud to say so. Check out this short […]

  • Will Bing Ads Ever Achieve Google Parity?

    As anyone managing paid search campaigns across both Google and Bing can attest, launching campaigns in both engines is never quite as simple as copy & paste. Learning how to launch and manage campaigns in both engines requires remembering the differences between the two; whether it be subtle changes in where to find certain settings […]