Elite Insider

Our Online Marketing & SEM Blog

  • Bing Updates to Google’s Shopping Structure

    As it does with most aspects of SEM, Bing updated its current structure of product listing ads to Google’s structure of Shopping that it launched last summer. More information on the beta program can be found here. This new Shopping structure allows marketers to optimize their campaigns with significantly more segmentation, as those familiar with […]

  • Facebook’s Secret Plan for Digital Dominance

    Over the past decade, Google has consistently controlled the digital marketing space. The company has maintained a market share that is orders of magnitude larger than any of its competitors. There’s Google and then there’s everyone else. However, that might not be the case for much longer. Google vs Facebook While it’s not immediately apparent, […]