Elite Insider

Our Online Marketing & SEM Blog

  • eTail Talks: Digital Marketing Attribution with Elite SEM

    Elite SEM partnered with WBResearch at eTail East this year to dive deep into attribution. We spoke with retailers and etailers in attendance to hear how they’re tackling digital marketing attribution. From tracking conversions across various devices to connecting online activity with in-store purchases, attribution has been an ongoing battle for digital marketers. So what […]

  • Think Mobile First on Facebook This Holiday Season

    2015 was dubbed the year of mobile among digital markets and, as the holiday season approaches, advertisers should be thinking about how to work mobile strategy into their planning. The key to driving online sales this holiday season is to locate shoppers and hit them where they spend the most time while on their phones. […]

  • AdWords Offers More Control of Structured Snippet Extensions

    When Google debuted dynamic structured snippets back in March, they were an ad extension with the ability to automatically appear within ads for retail, hotel and flight related searches. We were not given the ability to edit the text of the snippets at the time. Text was taken from the content found on an advertiser’s […]