Ideeli

Case Study

In September 2009, ideeli enlisted Elite SEM to take over (from the previous agency) & manage their Search Engine Marketing campaigns. To accomplish their hard-line goals, Elite SEM concentrated on increasing new user account registrations at a set target CPA as well as increasing overall brand visibility through online marketing channels.

Using Elite SEM’s sophisticated bidding system coupled with their strategic thinking, ideeli was able to grow their user membership throughout 2009-2010, setting record highs by the end of Q4 2010. Between Q4 2009 and Q4 2010, ideeli experienced a significant jump in paid search account registrations by more than 140%. Not only did ideeli more than double its paid search membership numbers, Elite SEM enabled the flash-sales retailer to use its marketing dollars in a way that’s smart and effective, thereby decreasing cost per new user registration by 5% from Q4 2009 to Q4 2010. The spike in new user registrations via paid search not only increased brand awareness of the ideeli brand name, but it also boosted overall sales. Another win for Elite SEM on the ideeli paid search marketing campaign came in the form of an over 4,000% increase in order volume between Q4 2009 and Q4 2010. These impressive growth results Elite SEM delivered for ideeli have continued into Q1 2011 and have solidified the already mutually beneficial relationship between Elite SEM and ideeli.