Analytics is an important part of marketing and Conversion Rate Optimization. But with all the different software out there, it’s easy to get a bit lost as to what to look for. By recognizing the three types of data, you can figure out when to look at historical, real-time, and predictive analysis and applying those to your marketing strategy.
This case study outlines Elite SEM’s success with a B2B software company’s Conversion Rate Optimization efforts.
When you’re ready to launch your website, you’re understandably impatient. You want to see your hard work go live so you can start reaping the benefits of your new or improved online presence. However, you’ll benefit significantly from spending time on conversion rate optimization (CRO) prior to launch.
Google Analytics is powerful software. It breaks down data about your website’s visitors into digestible chunks and helps you measure performance over time. It’s not a mind-reading tool, however, because it won’t tell you why customers behave the way they do. This is where CRO testing comes in useful with Qualitative and Quantitative data.
5 popular misconceptions about Conversion Rate Optimization (CRO) are dispelled.
Chances are good that you aren’t the type of person who’d ask a random stranger to spend the rest of their life with you. If you wouldn’t ask a random stranger…