Tag: #displayadvertising

The Oscars and the Power of Display Advertising

Knowing your customer is important, especially if you want to take advantage of a big event like the Oscars. Display Advertising allows you to reach potential customers when they pull out their phones to search during a major event, increasing your chances for conversions!

What is Header Bidding?

The display advertising space is constantly evolving, as is the bidding process. That’s why you should familiarize yourself with header bidding to keep up with the competition.

Native Advertising

Native advertising isn’t just a good idea; it should be a robust part of your current marketing strategy. It reaches your customers where they already are.

Five Tips for More Effective Display Creative

Display ads can be challenging for even the most creative designers and marketers. Here are five tips on how to get more creative with effective display.

“Big Data” is Not Your Ordinary Display Buzz Word

Figuring out how to access and analyze big data is the first step to harnessing it for better advertising performance. Since big data automatically inspires anxiety in many business owners, it’s helpful to break it down and to understand how you can leverage it to benefit your firm.

Top Performing Banner Sizes on Google Display Network

To better understand which banner sizes perform most efficiently, it’s important to keep impression share in mind. It’s also vital to remember that limiting the number of banner sizes may cause limited reach of your ad campaigns; having a wide array of banner sizes inevitably drives more traffic.