Tag: #displayadvertising

“Big Data” is Not Your Ordinary Display Buzz Word

Figuring out how to access and analyze big data is the first step to harnessing it for better advertising performance. Since big data automatically inspires anxiety in many business owners, it’s helpful to break it down and to understand how you can leverage it to benefit your firm.

Top Performing Banner Sizes on Google Display Network

To better understand which banner sizes perform most efficiently, it’s important to keep impression share in mind. It’s also vital to remember that limiting the number of banner sizes may cause limited reach of your ad campaigns; having a wide array of banner sizes inevitably drives more traffic.