This case study outlines Elite SEM’s cross-channel success with a high-end fashion retailer’s e-commerce campaigns.
Figuring out how to access and analyze big data is the first step to harnessing it for better advertising performance. Since big data automatically inspires anxiety in many business owners, it’s helpful to break it down and to understand how you can leverage it to benefit your firm.
To better understand which banner sizes perform most efficiently, it’s important to keep impression share in mind. It’s also vital to remember that limiting the number of banner sizes may cause limited reach of your ad campaigns; having a wide array of banner sizes inevitably drives more traffic.
Attribution has been a hot topic in recent years. According to a Forrester report released in September 2014, 72% of marketers use multi-click methods to track attribution. While the majority of marketers have graduated from the last-click model, many are still hesitant to act on new findings. The primary reason for this is a lack… Read more »