The two friends and colleagues discussed ways to enhance campaign performance and reaching the right audience.
In case you missed the first post, I made a few predictions about the loss of right rail ads and really wanted to see if I was right or not. Now that we have over a full week behind us now in the after side era, thought it’d be high time to see what sort of data was kicked up when the sky fell. I took a look at all Elite keywords to see what I could find in terms of position trends, volume shifts and CPC roller coasters.
On Friday, February 19, Google addressed rumors that they were removing right rail ads with a resounding “yup.” Nothing like a good ol’ Friday announcement from our friends at Google to kick the weekend off, eh?