Tag: #industrynews

Google Updates Close Variant Matching

In a move that will affect all advertisers and marketers, Google will be making key changes to its close variant matching, adding rewording and reordering. Get the breakdown of this update and how you can prepare with this helpful blog post.

Google Announces “Expanded Text Ads”

Google announced “Expanded Text Ads”, now in beta, that will roll out in Q4 of this year. This means extra real estate across all devices.