Using Amazon Sponsored Products will allow you to have more power over your product merchandising. Product Sponsored ads help boost the visibility of products when shoppers search with keywords you bid on, but there are some important best practices to keep in mind when you set up yours.
Stop sending your traffic to your homepage. An optimized landing page is a superior choice and will increase conversions from your PPC traffic.
The most popular paid search keyword in 2015 was “Cyber Monday”. Use this information to help optimize your search holiday campaign this year!
Have a small business and believe you have no time for Paid Search? Think again. Your small business can succeed with paid search marketing by honing in on a few things covered in this blog post.
Google understands that cross-device usage impacts how search engine marketers create campaigns to reach users through multiple mediums. With the increase in mobile usage, marketers must know how mobile ties into the success of a campaign.
The greatest minds in Search will gather in Deervalley, UT to discuss the future and what it holds. AI, cross-channel attribution, and tying retail sales to searches are just a few of the topics that will be discussed at this annual summit.
After much awaited anticipation, Apple Search Ads is now officially live, opening up the Promise Land for mobile app marketers. It’s important to learn the new terminology of this platform before getting started. Initial impressions and starter tips will help guide your company when setting up your account for this platform.
Google has officially decided to apply a null Quality Score to keywords that are new or have low recent impression and click data. Google will exclude keywords with null Quality Scores from reports and automated rules that include Quality Score filters but you do have the option to include them. Find out what Google advised marketers to check for.
This month advertisers must say goodbye to “converted clicks” and say hello to “conversions”. in Google AdWords. Google has been making the “conversion” metric more sophisticated over the years, so find out what this will mean for marketers who use “converted click” as a metric for their campaigns
When it comes to paid search campaigns you need to continuously keep up with the ever-changing consumer needs and search trends. Paid search audits allow businesses to engage in comprehensive evaluations of their online marketing strategies and adjust accordingly.