Tag: #paidsocial

Generating Leads with Facebook Lead Ads

Revel Systems saw 619x more leads, 74% lower cost per lead, and a 17.7x increase in lead rate after approaching Elite SEM to help them achieve their Paid Social goals.

Facebook Tests Targeting to Groups

Facebook is testing targeting to Groups. But why does this matter to marketers? Well, Facebook Groups offer the easiest way to generate ad dollars through traditional browsing.

How to Grow Leads with Social Media Advertising

Lead generation is only the beginning of the equation if you want to boost your sales figures. Lead nurturing allows you to usher consumers through the buying cycle at their individual pace. If you want a fast and largely hands-off way to nurture your leads, consider social media advertising.

The True Power of Social Data

Typically, the data that marketers seek on consumers is scattered across the Internet. One website might track a user ID associated with a purchase history, another might have an email address on file, and yet another may capture interests. But thus far it’s been extremely difficult trying to bring all of those individual data points… Read more »

Snapchat Surging Ahead of Social Media Rivals

Snapchat is expecting substantial growth in American users this year. Its user base is predicted to increase by 27.2 percent, allowing it to acquire 58.6 million new people. Furthermore, its expansion will go beyond that of general mobile messaging. This category will grow by 16 percent. Compared to other social media platforms, Snapchat is still in the lead.

Instagram Announces Business Profiles

Instagram can almost be considered a paradise for digital marketing agencies. For brands specializing in food service to fitness products, Instagram is a resourceful option for spreading awareness, converting followers to paying customers, and growing their financial opportunities. The viral capabilities it offers businesses allow them to maximize their consumer reach unlike other social networks. Fortunately, things are going to get better as Instagram increases its market research and promotion capacities.

Webinar: The Multiplatform Payout

Listen in as Katy Lucey, Senior Paid Social Account Manager at Elite SEM, and experts from Bounce Exchange show you how to organize your social ads strategy to determine what works best for your brand.

Instagram Adding Video to Carousel Ads

Instagram launched as a way for iPhone users to share their photographs with the rest of the world. Over the last few years, however, it has morphed into something far more diverse.