Tag: #performancedisplay

SteelHouse Puts More Creative Control in Advertisers’ Hands

Elite SEM partner SteelHouse has unveiled suite of tools known as the Creative Suite. It’s composed of Ad Builder and Creative Library, and allows advertisers to have more control over their display ad designs.

Is Programmatic Taking Over the Digital Space?

Programmatic buying has been around for more than ten years. But it has become a big buzzword in the digital space within the last five years. But what does it actually mean?