Amazon has recently begun to test PLAs on Google Shopping because of several e-commerce marketing advantages. Learn more about these advantages and what it could mean for you.
Join us and over 200 of your digital marketing peers, including some of the world’s largest and most iconic brands, to ride the wave of innovation and opportunity within our industry. You’ll hear from Industry influencers, leading publishers and top Kenshoo executives on how to harness the energy of change sweeping through digital marketing at tidal force.
Barneys.com found great online success through a collaboration of Paid Search and Shopping. Find out how in this Case Study.
Step up your game with these easy and straight forward Tips for Shopping & Feed!
Start planning for the holiday season early. Plan early and lay the framework for a successful holiday shopping season and take advantage of this important season.
Google has been exploring ways to improve shopping ads for advertisers and consumers lately. The team overseeing this project is in the process of testing product filter buttons to enlarge lead generation. These buttons are placed with product listing ads of Google search results.
There’s no doubt the process of succeeding at conversion optimization is a complicated one. From search marketing to social media advertising, you have a lot on your hands to deal with. But you only have two hands and limited time to execute all of your amazing business plans. This is where AdWords Scripts comes into place.
Like many aspects of Internet marketing, Google Shopping changes from time to time based on user experience studies and other metrics. Essentially, Google wants to deliver the best possible experience, which means adjusting its algorithms and approach.
This report was compiled to help our clients and fellow digital marketers gain insight into the 2015-16 digital landscape, particularly in Paid Search and Shopping. We have also included a snapshot of Q1 2016 for a preview of what’s going on this year in digital marketing.
Companies implement marketing campaigns such as paid search and SEO to attract as many visitors as possible to their site with the hopes of converting them once on they are there. However, this is only half the battle.