Tag: #spotlight

Optimized Shopping Feed Steps Up Equine Supplier’s Sales

A leading equine supply retailer came to Elite SEM looking to increase e-commerce sales, particularly for their various animal health products. Elite’s Shopping & Feed team aimed to build out an extremely granular bidding structure based on the client’s data feed.

Inside Programmatic: Agency vs. In-house Management

Automation has become the industry-wide buzzword for search engine marketing, display advertising, retargeting, and nearly every other form of digital marketing and advertising, introducing a new level of precision and efficiency to the process.