This case study outlines Elite SEM’s success with a B2B software company’s Conversion Rate Optimization efforts.
This case study outlines how our Paid Social team tested Facebook ads to put fans in the seats.
Automation has become the industry-wide buzzword for search engine marketing, display advertising, retargeting, and nearly every other form of digital marketing and advertising, introducing a new level of precision and efficiency to the process.
This report was compiled to help our clients and fellow digital marketers gain insight into the 2015-16 digital landscape, particularly in Paid Search and Shopping. We have also included a snapshot of Q1 2016 for a preview of what’s going on this year in digital marketing.
Google has begun beta testing a revised format for all text ads, featuring longer headlines with no loss of description copy. They’re calling the new type of text ads “Expanded Text Ads,” and are incrementally bringing all advertisers into the test.
Companies implement marketing campaigns such as paid search and SEO to attract as many visitors as possible to their site with the hopes of converting them once on they are there. However, this is only half the battle.
Google’s switch to Shopping campaigns in 2014 had a significant effect on the Paid Search industry. Retailers were able to break their products out more granularly, leading to increased success in the channel.