Behavioral Data: How Understanding User Satisfaction is the Key to CRO Success

August 31, 2016


Kendall Giglio

Elite SEM Client Summit 2016 – CRO

This session will revolve around interpreting behavior data and what it reveals about customer satisfaction. Extending beyond standard user experience, formulating a strategy that centers around how your site caters to the user’s satisfaction. Kendall will cover how to use specific goals to gain different perspectives and viewpoints so test results can create a 360 view that makes sense.