Achieving Goals Through Personalized Campaign Management

The sophistication of search engine marketing continues to increase every year, as does the complexity. Thousands of keywords and advertising assets across Google, Bing, and Yahoo. Various campaign types. Mobile search and location targeting. Automated bidding, audience segmentation, constant monitoring— there’s a lot to keep track of!

It takes time and experience to run a successful Paid Search program. We have the best people in the industry, and the performance record to prove it.

Core Services

  • Account
    Audit
    We’ll survey your current paid search accounts and unveil new opportunities for efficiency and performance. Establishes a solid foundation for our agency/client relationship.
  • Campaign
    Management
    Relevant, scalable, and trackable, Elite SEM’s paid search campaigns are run by experts who are certified to run winning campaigns on the three largest search engines: Google, Bing, and Yahoo!
  • Mobile
    Campaigns
    People are doing more and more web browsing on their mobile devices every day. Deliver targeted messaging to these on-the-go consumers with our expertly tailored mobile campaigns.
     
  • Remarketing Lists for Search Ads (RLSA) Differentiate messaging and bidding across new audiences, deep-funnel window shoppers, and existing customers. RLSA lets you tailor your approach based on purchase consideration processes.
  • Custom Data
    Optimizations
    Stop optimizing for leads and start focusing on revenue. We’ll customize the integration between your CRM and our Bid Technology Platforms so your campaigns are based on what matters to you.
  • Bid Strategy
    & Modifiers
    We continuously evaluate the myriad geographic and demographic bid modification options available and adjust your bids on a daily basis to find the right balance of position vs. return.
  • Copy & Extension
    Optimizations
    Writing effective copy is just the beginning. We pride ourselves on educated and exhaustive testing of ad copy and extensions to ensure messages served are always helping to achieve your goals.
  • Demographic
    Testing
    Household Income, Gender, Age, and Parental Status are all new opportunities for increased account success. We push and pull all the necessary demographic levers to achieve the next level of performance.

Tools & Technology

Certified Experts

Each member of our Paid Search team is certified in Google AdWords, Bing Ads, and Yahoo Gemini.

Google AdWords | Bing Ads | Yahoo! Gemini
Technology Agnostic

We work with both Marin and Kenshoo, along with other platforms, and consult with our clients to determine the best fit.

Kenshoo | Marin

Learn More About Elite’s Paid Search Marketing Services

To learn more about how Elite SEM’s Paid Search Pay-Per-Click (PPC) Marketing Services can take your online marketing strategy to the next level, contact us at 646.350.2789.