Growing Client Accounts and Getting the Best Possible Return

High-performing and scalable, Shopping campaigns have quickly become a fiercely competitive market. And because of the technical challenges inherent in managing listings for thousands of products— and all of their variants— it’s absolutely essential your brand has a dedicated team of specialists to win the best possible return on your spend.

Our highly trained team provides a full-spectrum solution: importing your raw data, manipulating and optimizing the feed for each channel, and managing your accounts with complete oversight.

Core Services

  • Google & Bing
    Campaigns
    Prioritize stronger performing products to bid efficiently, improve budget allocation, and maximize ROI. Ensure success with continuous account monitoring and close alignment with your team.
  • Data Feed
    Management
    Each data point plays a role in your Shopping campaigns. Transform your raw data into an optimized product feed tuned for performance in each unique channel: Google, Bing, CSEs, Display/Retargeting, or Social Media.
  • Comparison Shopping
    Engines (CSE)
    We actively survey the full CSE landscape, researching your competition and identifying opportunities as they appear. Get listed on eBay Commerce Network, Polyvore, Shopzilla/Connexity, Nextag, and more.
  • Segmentation
    Strategy
    Amplify Shopping campaign performance by segmenting products on a granular level. Break products out into precise buckets, focus on the top performing areas, and increase overall efficiency.
     
  • Google Merchant
    Promotions
    Highlight special offers and online promotions for specific products within your data feed and Google Merchant Center to increase click-through rates (CTR) and conversions.
  • Cross-Channel
    Collaboration
    We sync with our Paid Search team to identify and share opportunities. Open communication encourages new discoveries and continuously enhances your cross-channel performance.
  • Marketplace
    Partnerships
    Several of the largest Marketplaces in the industry are our partners­—and clients! We have experience running accounts for Marketplace-type accounts with product counts in the millions.
  • Shopping & Feed
    Reporting
    We provide thorough reports customized to address your needs and goals. Our team reviews all Shopping data with you to uncover new trends and discuss potential opportunities.

Tools & Technology

Google Shopping Campaigns | Bing Ads | Yahoo! | Kenshoo | ProductsUp | GoDataFeed

 

Learn More About Elite’s Shopping & Feed Marketing Services

To learn more about how Elite SEM’s Shopping & Feed Marketing Services can take your online marketing strategy to the next level, contact us at 646.350.2789.