2019 Digital Growth Summit
Agenda

May 16 | New York

 

8:00a

Registration + Breakfast

9:00a

Opening Remarks

Zach Morrison CEO | Elite SEM
Dalton Dorné CMO | Elite SEM
9:25a

Marketers vs. Customers:
Opposing Forces Erupt

Brigitte Majewski VP, Research Director Serving B2C Marketing Professionals | Forrester
+ More Information

The age of the customer ushered in a new opportunity for marketers to build human relationships with their customers, transforming the push marketing of mass reach channels to personal two-way relationships. It’s a daunting task for marketers, requiring organizational, cultural, and technological changes. To their credit, they often say they’re pivoting toward customer obsession. But in their zeal to do so, the practices they’ve adopted are the very ones responsible for eroding customer trust and driving them further away.

This report explores these opposing forces and shows marketers how to recalibrate their assumptions and marketing fundamentals to truly embrace customer obsession.

10:00a

Understanding the Growth Connection Between Brand and Performance

Craig Atkinson Chief Client Officer | Elite SEM
10:20a

Fireside Chat

10:35a

Google Presentation

10:55a

Networking Break

11:15a

Unavoidable: You Need to Embrace Amazon (yes, you—even non-retailers). Here’s How.

11:35a

Fireside Chat

11:50a 12:15p

Breakout Sessions

+ Expand Track A

Track A

11:50a Data-Driven Creative Testing on Social
12:15p Influencer Marketing
+ Expand Track B

Track B

11:50a Mobile App Acquisition
12:15p Growth Opportunities Beyond the Triopoly
12:35p

Lunch

1:35p

Klaviyo Presentation

Steve Wietrecki Chief Revenue Officer | Klaviyo
2:00p

Facebook Presentation

2:25p

Beyond KPIs: How to Drive Real Business Growth and Look Like a Rock Star in the Process

Andrew Richardson VP of Analytics & Marketing Science | Elite SEM
3:00p

Roundtables

3:40p

Networking Break

4:00p

The Chubbies Story: Driving Customer Acquisition through Content and Nostalgia

Kevin Page Sr. Manager, Media Strategy & Measurement | Chubbies
+ More Information

Chubbies’ brand DNA champions a message of unabashed self-expression, setting itself uniquely apart from today’s more traditional men’s fashion labels. When it launched in 2011, the founding team likely never imagined how their brand’s dedication to whimsy and fun would translate into a fiercely loyal customer base worth millions in revenue. In this session, Kevin Page will give a history of the brand including its early non-traditional attempts at customer acquisition through content and storytelling, and will land on today’s more scalable efforts that continue to honor the brand identity.

4:25p

What Performance Advertisers of All Industries Can Learn from D2C Brands

Terry Kawaja Founder & CEO | LUMA Partners
David Oksman President | Luca + Danni
5:00p

Keynote

Building a Culture of Growth

Ben Edwards Partner | Edwards + Sender
+ More Information

How do you build teams and cultures that have the capacity for growth? In this talk, Ben Edwards will discuss how to engage and activate employees in a way that fosters their growth mindset, to the benefit of your bottom line. Ben will give an overview of the internal processes and factors typical of a growth environment, common barriers internal teams face, and practical takeaways that steer the workforce in the right direction.

5:30p

Cocktail Reception

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