Archives

Audiences, Audiences Everywhere…Now What?

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Retargeting is a great way to get site visitors, especially when you know how to use the best list for your situation. Here’s a breakdown of the most popular and profitable lists, along with ideas on how to tactically implement them to reach your audience.

Expert Interview Series: Alexa Curtis of A Life In The Fashion Lane

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In our third installment of Expert Series, we talk with founder of A Life In The Fashion Late, Alexa Curtis. Her blog not only discusses fashion, but also promotes a positive self image. We spoke with this social influencer on brands, working with brands, and how she interacts with brands on social media.

CRO

Asking the Right CRO Questions to Get Better Results

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When it comes to CRO, most people focus on just getting higher conversion rates. Although you may enjoy a spike in conversions, ask yourself if you had to sacrifice anything to get that spike? That’s why CRO should have a more holistic approach.

AMP improves mobile performance

Four Reasons To Include AMP In Your SEO Plans

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What is AMP and why is it important to your SEO plans? Accelerated Mobile Pages are vital to business websites because of a variety of reasons. Although not yet a ranking factor for Google, it’s better to implement them now than wait until it’s too late.

Snapchat Announces New Self-Service Platform

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Snapchat announced that they are releasing a new Self-Service platform to the public in July. This big news has some asking what this means for advertisers and agencies. Find out here.

Facebook Auction Overlap Tool: A True Game Changer

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This game changer not only lets you check your ad set targeting to make sure your audiences aren’t overlapping, causing you to lose impressions, but also offers valuable insight into your ads to make sure you spend your budget efficiently.