In today’s complex digital landscape, most of your visitors will engage with your business through multiple touchpoints before becoming a customer. With the right attribution modeling in place, businesses can identify and attribute which digital assets — from an email to a display ad — resulted in a conversion. Here’s a brief primer on popular… Read more »
Despite the sheer number of marketing platforms available, email is still one of the most effective mediums out there today. But just because email marketing has been around for a while, doesn’t mean it hasn’t changed. Just like the very consumers we’re trying to reach, email marketing has evolved over the years — and as… Read more »
Analytics can be overwhelming — even for experienced marketing pros and advertisers. It seems every day there’s a new KPI, a new metric and a new trend you can track, and staying abreast of it all — let alone extracting actionable insights from it — just gets harder and harder. Fortunately, visualization tools can help…. Read more »
Facebook recently announced that it will migrate all accounts to Campaign Budget Optimization beginning in September of this year. This sweeping change means that advertisers will effectively lose control of ad spend at the ad-group level, relying on Facebook instead to direct spend in what it deems to be the most efficient use of spend… Read more »
Coupons work and can be a great addition to an omni-channel marketing strategy. However, the world of coupon websites can be tricky to navigate. If you’re considering adding coupon sites to your brand’s marketing mix, here are a few things you should know before getting started.
Today is a very special day for me personally. After 15 years, I am stepping down as CEO of Elite SEM and transitioning to Chairman of the Board. At the same time, I’m happy to announce that Zach Morrison, former President of Elite SEM, has been promoted to the CEO role.
Thinking about shifting your advertising dollars from TV to Digital? Learn why a blended strategy is the best approach for most brands.
Post-holiday is a great time to complete a thorough review of your email marketing program and strategy. Here are our top tips for starting the new year out on the right foot.
Learn how App Store Optimization, or ASO, can help you improve your app listing, meet app store ranking criteria, and rise to the top of the search results.
In 2018, companies did very big, bold things with their design and marketing. Here are 10 of our favorite social media advertising design trends from this past year and why we think these trends will continue to succeed in 2019.