The concept of one-to-one marketing has been around for years, but many brands still struggle with personalizing their communication. While the idea of going from batch and blast to 1:1 can be daunting, if you’re not making strides to personalize your email marketing efforts, you’re leaving money on the table and unlikely to hang on… Read more »
Google recently announced that it will be transitioning publisher inventory to a first price auction for Google Ad Manager. This is a welcomed change that will bring the industry closer to having a truly unified auction where all supply partners, including Google, will compete equally once the update goes into effect, a change… Read more »
This is a news announcement by Mike DeBella, Director, CRM & Email at Elite SEM. As you may have already heard, there are some important changes happening for brands using Mailchimp and Shopify. Effective March 22, 2019, the MailChimp app is no longer available in the Shopify App Store. The Shopify to MailChimp integration will… Read more »
Contrary to what you may have heard, affiliate marketing is not dead. In fact, it’s alive, evolving and very exciting. Affiliate Marketing is predicted to be a $6.8 billion dollar industry in 2020. It’s constantly evolving and new trends are emerging every day. If you want to be successful in this industry, you need to… Read more »
If you’re not growing your Instagram following in 2019, you’re missing out. Instagram is an enormous opportunity for brands that can maintain and grow an active following: • It now has over 1 billion monthly active, highly-engaged users • These users create over 95 million posts per day • 400 million users are now… Read more »
Starting in March 2019, Instagram will finally introduce “Instagram Checkout” a new feature that allows users to buy products (from brands they follow) without ever having to leave the app. Here’s how Instagram explains it: “When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on… Read more »
Google is retiring its Average Position metric in favor of four new prominence metrics originally announced at the end of last year. Advertisers use the Average Position metric as a reporting indicator of where a specific ad fell in Google search results. To date, an advertiser’s guiding light for budgeting and bidding search engine… Read more »
Let’s face it: there are many variables in Facebook advertising that can make the difference between a mediocre ad and one that blows up with engagement and conversions. You can change up the copy or the creative, revamp a landing page, add in different targeting, keywords and even calls-to-action. CTA options. The variables are… Read more »
Elite SEM celebrated wins across multiple categories during Pubcon’s Interactive 2019 Marketing Awards gala ceremony on March 6 at the Fort Lauderdale Convention Center. Elite SEM scored trophies for “Best PPC Campaign” and “Best Interactive Marketing, Charity/Non-Profit” for their work on behalf of the American Cancer Society. Elite SEM was also shortlisted for “Best SEO… Read more »
Google introduced a new ad format that features shoppable ads within Google Image search results at this week’s Shoptalk conference. The new shoppable ads on Google Images surface for broad search queries and have been compared to similar image ads that are popular on Facebook and Pinterest. In addition to testing this new format with… Read more »