Platform Update: Bing

Bing Ads Rolls Out AdWords-like Labels


Bing Ads now offers a Labels feature that previously didn’t exist, allowing marketers to have more control over their Paid Search campaigns, along with other benefits. Find out more here.

Platform Updates: Facebook Messenger

Facebook Messenger Ads: What’s New


Facebook Messenger Ads provide a new and relevant channel for advertisers to reach consumers within their target audiences. Learn what this could mean for your Paid Social campaigns.

Do These 3 Things for Immediate ROI with Your Instagram Ads


Are you advertising on Instagram, but experiencing lackluster results? Maybe you need to make a few tweaks to your strategy. Paid social can prove extremely lucrative in terms of ROI, but only if you know how to segment your audiences effectively, install relevant Pixels, and remarket to engaged prospects. Here are three things you can… Read more »

New Update Brings Pinterest’s Lens Search Tool into Focus


Pinterest Len’s allows users to take a snapshot of an object and search within Pinterest for results. Similar to how Google allows you to search images, this is geared mostly towards fashion and offers advertisers unique benefits.

New Objectives Launched for Instagram Stories


In January 2017, Instagram decided to incorporate full-screen ads with one of its most popular products: Instagram Stories. When Instagram first released the ads for Instagram Stories, advertisers could only use the Reach objective. However, now there’s Mobile App Installs and Website Conversion objectives for advertisers who use Instagram Stories to promote their brands.