Bing Ads Rolls Out AdWords-like Labels
|Bing Ads now offers a Labels feature that previously didn’t exist, allowing marketers to have more control over their Paid Search campaigns, along with other benefits. Find out more here.
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Industry news, updates, and trends you need to know.Archives
Facebook Messenger Ads: What’s New
|Facebook Messenger Ads provide a new and relevant channel for advertisers to reach consumers within their target audiences. Learn what this could mean for your Paid Social campaigns.
Do These 3 Things for Immediate ROI with Your Instagram Ads
|Are you advertising on Instagram, but experiencing lackluster results? Maybe you need to make a few tweaks to your strategy. Paid social can prove extremely lucrative in terms of ROI, but only if you know how to segment your audiences effectively, install relevant Pixels, and remarket to engaged prospects. Here are three things you can… Read more »
New Update Brings Pinterest’s Lens Search Tool into Focus
|Pinterest Len’s allows users to take a snapshot of an object and search within Pinterest for results. Similar to how Google allows you to search images, this is geared mostly towards fashion and offers advertisers unique benefits.
Expert Interview Series: Nick Chernets of RankActive About Effective SEO in Today’s Virtual World
|In this session of Expert Interviews, we sat down with CEO of Co-Founder of RankActive to discuss the evolution of SEO and best practices for small business owners.
3 Simple (but Effective) Cart Test Ideas
|Cart testing is a great way to keep conversions and revenue high. Here are 3 simple tests you can run.
How to Make Your Remarketing Efforts More Effective
|Remarketing is a great way to attract unconverted visitors back to your site convert them. Make your remarketing efforts more effective by reading this post.
Google Announces Updates for Mobile App Campaigns
|Google announced today that they are moving away from Stand Alone app campaigns and towards Universal App Campaigns. Find out how this affects advertisers.
New Objectives Launched for Instagram Stories
|In January 2017, Instagram decided to incorporate full-screen ads with one of its most popular products: Instagram Stories. When Instagram first released the ads for Instagram Stories, advertisers could only use the Reach objective. However, now there’s Mobile App Installs and Website Conversion objectives for advertisers who use Instagram Stories to promote their brands.
The Importance of Competitive Pricing in Google Shopping Campaigns
|Why do you need a competitive pricing strategy? Well, for one thing, it could help you show up first on Google Shopping search results, getting you to your customer. Find out why else here!