Retargeting is a great way to get site visitors, especially when you know how to use the best list for your situation. Here’s a breakdown of the most popular and profitable lists, along with ideas on how to tactically implement them to reach your audience.
Elite BlogIndustry news, updates, and trends you need to know.
In our third installment of Expert Series, we talk with founder of A Life In The Fashion Late, Alexa Curtis. Her blog not only discusses fashion, but also promotes a positive self image. We spoke with this social influencer on brands, working with brands, and how she interacts with brands on social media.
When it comes to CRO, most people focus on just getting higher conversion rates. Although you may enjoy a spike in conversions, ask yourself if you had to sacrifice anything to get that spike? That’s why CRO should have a more holistic approach.
What is AMP and why is it important to your SEO plans? Accelerated Mobile Pages are vital to business websites because of a variety of reasons. Although not yet a ranking factor for Google, it’s better to implement them now than wait until it’s too late.
Snapchat announced that they are releasing a new Self-Service platform to the public in July. This big news has some asking what this means for advertisers and agencies. Find out here.
In our second installment of Expert Series, we talk with Craig to hear his thoughts on how e-commerce and online marketing are changing the way that Canadian companies do business.
Google announced that it has tracked more than 4 billion store visits from ads. How, you ask? Find out here!
Here’s a useful step by step guide of what goes into constructing a highly effective keyword list and how to effortlessly integrate it into your on-page copy.
Facebook’s new shopping ad format ‘Collection’ is great to engage consumers who enjoy watching videos on social media. Read more about how to use them here.
This game changer not only lets you check your ad set targeting to make sure your audiences aren’t overlapping, causing you to lose impressions, but also offers valuable insight into your ads to make sure you spend your budget efficiently.