Author: Aaron Levy

SEM – Searching for People

It’s not just about keywords anymore. Targeting across devices means knowing the intent of your visitors, and creating a campaign structure to match their intent. And add on top of that “people” targeting such as using demographics, as well as Voice Search, there are a lot of layers to consider.

Right Rail Ads Post-Mortem – Two Weeks Later

In case you missed the first post, I made a few predictions about the loss of right rail ads and really wanted to see if I was right or not. Now that we have over a full week behind us now in the after side era, thought it’d be high time to see what sort of data was kicked up when the sky fell. I took a look at all Elite keywords to see what I could find in terms of position trends, volume shifts and CPC roller coasters.

Google Removed Right Rail Ads: Now What?

On Friday, February 19, Google addressed rumors that they were removing right rail ads with a resounding “yup.” Nothing like a good ol’ Friday announcement from our friends at Google to kick the weekend off, eh?

IRCE: 5 Can’t-Miss Sessions for Advertisers

Ah, the most wonderful time of the year for internet retailers is upon us. And no, I’m not talking about the day after shipping cutoff in December. Next week kicks off the world’s largest e-commerce focused event in Chicago – IRCE. There’s no shortage of great events to attend over the two-plus days of the… Read more »