Are you a large brand with a lot of products? Properly setting up your account from the beginning will help you avoid putting out one fire after another. That typically happens when the product SKUs being managed take on a life of their own and product managers are in constant catch-up mode. Follow these instructions to focus on a strategic approach to managing your account and simplify how and when you make changes.
Author: Alison Nguyen
Amazon has recently begun to test PLAs on Google Shopping because of several e-commerce marketing advantages. Learn more about these advantages and what it could mean for you.