What does the California’s Consumer Privacy Act (CCPA) means for your business? Learn more about who it effects, what it entails, and how to prepare.
Author: Andrew Richardson
Metrics such as Return on Ad Spend (ROAs), Conversion Rate, Cost per Conversion, Leads, and Cost per Lead (CPL) have long been used in marketing campaigns and are a great starting point to measure success. However, most marketers don’t know how these metrics are derived, potentially limiting campaign performance.
The game is changing: GDPR and Google just announced new policies that impact everyone; here’s what you need to do about consent and data retention.
Most marketers know that the European Union’s Global Data Protection Regulation (GDPR) goes into effect on May 25, 2018, but are they prepared? Use this guide to know what to expect and how to prepare.
Learn how you’re affected (even if you don’t operate in the EU), and what actions to take with Elite SEM Director of Analytics Andrew Richardson, and Red Clover Advisors Privacy Consultant Jodi Daniels.