Author: Andrew Richardson

Why Marketing Metrics Aren’t Enough

Metrics such as Return on Ad Spend (ROAs), Conversion Rate, Cost per Conversion, Leads, and Cost per Lead (CPL) have long been used in marketing campaigns and are a great starting point to measure success. However, most marketers don’t know how these metrics are derived, potentially limiting campaign performance.

The Marketer’s Guide to GDPR Compliance

Most marketers know that the European Union’s Global Data Protection Regulation (GDPR) goes into effect on May 25, 2018, but are they prepared? Use this guide to know what to expect and how to prepare.