Author: Anila Jose

Using Dynamic Creative to Cut Through the Noise

Dynamic creative is a great way to show catered creative based off of factors like the user’s individual preferences, geographic location, and their search history. Learn how to utilize this approach to help strengthen brand loyalty and drive customer engagement.

What is Header Bidding?

The display advertising space is constantly evolving, as is the bidding process. That’s why you should familiarize yourself with header bidding to keep up with the competition.

Five Tips for More Effective Display Creative

Display ads can be challenging for even the most creative designers and marketers. Here are five tips on how to get more creative with effective display.