Author: Ashlee Wiltshire

Why Retailers Need to Be Optimized and Competitive on Google Shopping Right Now

Why should retailers be competitive on Google? Other than Google being the preeminent search engine, the dominant player in online advertising, and the first place consumers look to research a retailer’s reputation, there are other reasons retailers should optimize on this search engine.

Google Testing Filter Buttons for Shopping Ads: What’s It Mean for You?

Google has been exploring ways to improve shopping ads for advertisers and consumers lately. The team overseeing this project is in the process of testing product filter buttons to enlarge lead generation. These buttons are placed with product listing ads of Google search results.