Author: Baber Ghaznavi

The Effects of Facebook’s News Feed Update on Paid Advertising

Facebook announced some major updates to its News Feed that will affect users and publishers in the coming months. Let’s dive into the real story behind what the update entails and how it will affect businesses who leverage the platform for marketing purposes.

Facebook is Putting Ads in the Middle of Videos

What are mid-roll ads? Learn what you need to know about mid-roll ads when you advertise with Facebook in this post. Find out how these ads will perform compared to pre-roll ads.