After much awaited anticipation, Apple Search Ads is now officially live, opening up the Promise Land for mobile app marketers. It’s important to learn the new terminology of this platform before getting started. Initial impressions and starter tips will help guide your company when setting up your account for this platform.
Author: Camden Andrews
For most B2B marketers, the primary goal of paid search efforts is to drive as many leads for as little money as possible. But what happens to those leads once they’re passed off the sales team? What is the overall lead quality? How many of these leads actually turn into sales, and what keywords are driving those sales?
In the world of digital advertising, setting up paid search ads for your own branded terms is the closest thing you can get to a slam dunk. The hard part has already been done: getting potential customers to recognize and seek out your brand. Now you just need to direct them to their area of… Read more »