Digital Advertising saw some big shake-ups in Q2 that will change how you approach Q4. Learn what they are and how you can leverage them to kill it in Q4.
Author: Chris Chang
Panel discussion of the current state of digital marketing, moderated by Elite SEM’s Chris Chang.
Back in April I wrote a blog on what I consider to be the top 3 trends/focal points we will be discussing throughout 2014 and 2015. Number 3 on that list was audience targeting and the importance it will have on how we handle campaign executions. Today I’d like to dive a little bit further… Read more »
Late this September my colleague and I had the opportunity to attend Google’s Partner Summit as well as the Kenshoo K8 Summit. Designed to engage further with their clients, both events had many similar components – consisting of a variety of speaking series from thought leaders as well roundtables and sessions with agencies similar to… Read more »
On June 4th our BING reps informed us of an upcoming change to how marketers can target devices to fully align with Google’s Enhanced Campaign changes. Up until now, BING has taken a hard stance despite the release of enhanced campaigns by Google last year opting to giving advertisers the flexibility and freedom in selecting… Read more »
As many of you have seen and experienced, the paid search landscape is a constantly changing and dynamic ecosystem. Long gone are the days where, when asked what we do, you cited “you know those shaded messages that show up your results page after you do a search on Google? Yeah that’s me”. Now SEM… Read more »
8 years ago I was given the opportunity of a lifetime – an internship with an up & coming bid platform that has ultimately shaped my career path. Over these past years I’ve seen our industry grow & evolve in ways I think few imagined would be possible. PPC/SEM has grown from being an “innovative”… Read more »
We’ve been hearing it for the last few years now – mobile is the device marketers need to pay most attention to. Well the buildup – albeit an elongated one – is now coming to fruition. A study conducted by media consultant BIA/Kelsey predicts mobile queries to surpass desktop by 2015 and by 2016 mobile… Read more »
Today, marketers find themselves in the “post-PC” era, one in which the advent of internet-enabled mobile devices have encouraged a dramatic upswing in mobile traffic to online businesses. Mobile traffic will inevitably become the dominant driver for website visitors as current trends and statistics suggest that a major shift in device usage and search patterns… Read more »
Quality score has continued to have a major impact in the online marketing world as ad Networks work to improve the integrity and relevancy of the increasing number of ads appearing within their search result pages. QS has had an increasing influence in determining one’s CPC and ad position, initially perhaps a blip on SEM… Read more »