Author: Chris Chang

How to Harness the Power of RLSA

Back in April I wrote a blog on what I consider to be the top 3 trends/focal points we will be discussing throughout 2014 and 2015. Number 3 on that list was audience targeting and the importance it will have on how we handle campaign executions. Today I’d like to dive a little bit further… Read more »

Build Your Relationship – Success in the Competitive Digital Agency Arena

Late this September my colleague and I had the opportunity to attend Google’s Partner Summit as well as the Kenshoo K8 Summit. Designed to engage further with their clients, both events had many similar components – consisting of a variety of speaking series from thought leaders as well roundtables and sessions with agencies similar to… Read more »

Two Steps Backwards? BING Removes Device Targeting Capability for Advertisers

On June 4th our BING reps informed us of an upcoming change to how marketers can target devices to fully align with Google’s Enhanced Campaign changes. Up until now, BING has taken a hard stance despite the release of enhanced campaigns by Google last year opting to giving advertisers the flexibility and freedom in selecting… Read more »

What’s in Store for Search – Bold Predictions for 2014 & 2015

8 years ago I was given the opportunity of a lifetime – an internship with an up & coming bid platform that has ultimately shaped my career path. Over these past years I’ve seen our industry grow & evolve in ways I think few imagined would be possible. PPC/SEM has grown from being an “innovative”… Read more »

Three Tips When Optimizing Mobile Search Campaigns

We’ve been hearing it for the last few years now – mobile is the device marketers need to pay most attention to. Well the buildup – albeit an elongated one – is now coming to fruition. A study conducted by media consultant BIA/Kelsey predicts mobile queries to surpass desktop by 2015 and by 2016 mobile… Read more »

Dissecting the Mobile Advertising Ecosystem

Today, marketers find themselves in the “post-PC” era, one in which the advent of internet-enabled mobile devices have encouraged a dramatic upswing in mobile traffic to online businesses. Mobile traffic will inevitably become the dominant driver for website visitors as current trends and statistics suggest that a major shift in device usage and search patterns… Read more »

Tackling Google’s Quality Score: 6 Tips on What to Look Out For

Quality score has continued to have a major impact in the online marketing world as ad Networks work to improve the integrity and relevancy of the increasing number of ads appearing within their search result pages. QS has had an increasing influence in determining one’s CPC and ad position, initially perhaps a blip on SEM… Read more »

Mobile Growth and its Effect on Users (What to Be on the Lookout For)

2011 was definitely a great year for mobile with both tablet & smartphone device usage picking up with number of our clients seeing mobile traffic pick up by more than 2x YoY. The increased usage of mobile devices is bound to continue throughout 2012 and as marketers it’s our job to understand how users are… Read more »