Author: Courtney O'Donnell

New Routes to Success with Shopping

With a 43% increase in Shopping ad clicks in Q4 of 2016, it’s important to understand the ins and outs of Shopping & Feed. It’s beyond just keywords, it’s about audiences!

Google Trends: An Invaluable Tool for Keyword Research

As a marketer I am constantly trying to understand my clients’ consumers – what they are searching for and how to target them effectively. I’ve discovered that Google Trends is an invaluable tool for understanding my clients’ customers. Its features include the ability to compare up to five key terms; and view interest over time,… Read more »