Author: Dan Croop

Apple’s ITP 2.0: What It Is And How To Prepare

Apple’s ITP 2.0, set to roll out this week, will make it significantly more difficult to track users’ behaviors. Here’s what that means for advertisers and how to prepare.

Bing Updates to Google’s Shopping Structure

As it does with most aspects of SEM, Bing updated its current structure of product listing ads to Google’s structure of Shopping that it launched last summer. This new Shopping structure allows marketers to optimize their campaigns with significantly more segmentation, as those familiar with the Google PLA to Shopping update will recall.

AdWords Search Form Extension Beta Test

The search form extension is a beta offered by Google. It places a text box within your ad to act as a search on your site, whether it be for a product, brand, service location, etc. The search form extension is similar to the drop down form extension, with the main difference being that the… Read more »

Elite SEM is Hiring – Check Out Our New Careers Page!

Elite SEM continues to grow at a record pace!   We are happy to say we that we connected with a number of new clients and industry partners in 2012, and are excited to collaborate with even more in 2013.  As we continue to grow our client base, we are looking to hire new employees for… Read more »