CMOs will spend nearly $150 billion on search marketing, banner and outstream advertising, instream advertising, and email marketing by 2023.
Author: Jaime Smith
Putting together an omni-channel digital marketing strategy requires the ability to service different buyer personas within multiple channels. Learn how to accomplish this and how this differs from multi-channel marketing in this blog post.
It’s not about the funnel anymore! It’s all about the customer and finding a balance with the right message at the right time. And this means, expanding your KPIs.