Author: Jane Serra

SteelHouse Puts More Creative Control in Advertisers’ Hands

Elite SEM partner SteelHouse has unveiled suite of tools known as the Creative Suite. It’s composed of Ad Builder and Creative Library, and allows advertisers to have more control over their display ad designs.

Intro to Elite Insight & Analytics

Just a week ago, we held our exclusive client event introducing Elite SEM’s Insight & Analytics team. Tim Kilroy, our VP of Insight & Analytics, explained how the right data and analysis can help you increase transaction profitabiity, understand near-term customer LTV, drive a deeper understanding of cross-channel and cross-device attribution, and more. Slide deck: Intro to Elite… Read more »

Elite SEM Ranked Entrepreneur’s #1 Top Company Culture

Company culture is a term that gets tossed around a lot these days, and the world of digital marketing is not immune. For some businesses, it’s just a buzzword, but not for Elite SEM. We’re serious about providing great lives for great people.

eTail Talks: Digital Marketing Attribution with Elite SEM

Elite SEM partnered with WBResearch at eTail East this year to dive deep into attribution. We spoke with retailers and etailers in attendance to hear how they’re tackling digital marketing attribution.

Tracking Search Marketing Efforts: Getting More Difficult?

Paid search marketing is an essential part of any business’s marketing strategy. It provides immediate and consistent traffic, and it dramatically extends a business’s marketing reach. It’s also highly targetable. Search marketers can target their marketing efforts to specific demographics, regions, and even times of day. Search ads can easily be tweaked for optimum results,… Read more »

Hugo Boss and 1800Lighting Experience +45% ROI Growth with Optimized Shopping & Feed Management

The product feed is a critical piece of any of our e-commerce clients’ businesses. A successful campaign begins with a properly maintained product feed, which takes insight, accuracy, and diligence. After switching their Shopping & Feed management to our team at Elite SEM, Hugo Boss and 1800Lighting both experienced over 45% growth in ROI.