The app goes way beyond Paid Search/SEM — the content has been built by experts across many industries, so there is something for everyone to learn, and you can choose which subjects you are interested in.
Author: Jesse Eisenberg
One of the most insightful features Google AdWords has released is the Auction Insights tool. This feature allows advertisers to see: 1) The impression share they are receiving on a given keyword, ad group, or campaign (percentage of impressions they are receiving divided by the total number of possible impressions available) 2) Top of page… Read more »
Have you ever wondered or been asked “What makes a great Search Engine Marketer?” Sure, there are certain skills that are very important when hiring someone with experience (knowledge of bid tools, Microsoft Office, etc.), but I am a strong believer that it is the characteristics a person already possesses that make a great Search… Read more »