Author: Kaitlyn Shimazaki

Personalizing A Mobile Experience For App User Aquisition

With mobile being more popular than ever, how do marketers break through the noise, engage their ideal customers and get them to download and regularly use their app? Success in all these areas has to do with building a personalized marketing experience for that user, driving them to engage with your brand and ultimately your app.

How to Set Up International Targeting within Apple Search Ads

Search ads allow marketers to get their apps to appear at the top of search results as ads, helping increase downloads. So it’s important to understand how targeting works, especially with Apple Search Ads’ international targeting capabilities.