Author: Kali Wyrosdic

The Perfect Storm of Voice Search, Featured Snippets, and Mobile-First

Adweekstated that by 2019, up to 67 million voice-assisted devices will be in use, and Comscore predicts that by 2020, upwards of 50% of all searches will be voice-driven. This perfect storm of mobile-first, voice-driven searches and featured snippets represents a boon for e-commerce, fashion and retail lead generation. Here’s what you need to know.

4 Ways to Make Sense of the Big Data Influx

Big Data can be overwhelming. If you’re struggling to make sense of it all, here’s some tips to help guide you to better utilize the data you have.