Google’s AdWords is still the preeminent online advertising service, but that hasn’t stopped pay-per-click challengers like Microsoft from making moves. Learn about their recent announcement and how they plan on leveraging Bing, LinkedIn, and Microsoft Graph API.
Author: Kellie York
Google has announced a new feature that might increase the engagement factor for apps and encourage consumers to only download apps that they intend to use.
As PPC managers, we’ve all had the account that reaches max budget each month, with absolutely no wiggle room. The big question is, how do you continue to grow the account and prove your value as a manager? When first approaching the account, we cover our basics: Are time of day bid modifiers set? Are… Read more »
Let’s face it; we’re a nation of Multi-Screeners. Most of our time is spent in front of some sort of screen. I bet that before you clicked on this blog, you were surfing the net and occasionally checking your phone for texts from your special someone (alas, it was from your mom). Even further, last… Read more »
Why are bid management tools so valuable this day and age for advertisers? Kellie York lists the reasons how they have simplified the optimization process and improved all-around performance.