Author: Kendall Giglio

Seven Deadly Lead Generation Assumptions

Learn the top 7 assumptions that almost everyone makes that kill conversion rates. If your lead generation efforts have been lackluster lately, identifying and remedying these deadly assumptions will prove critical to future success.

CRO Best Practices: A Blueprint for Your Testing Strategy

Best practices are important, but what works for some does not work for ALL! CRO is context-specific, so not adhering to specific CRO best practices should be considered best practice. Learn what this means for you in this insightful presentation with real examples.

How to Use the Right Analytics for Your Marketing Campaign

Analytics is an important part of marketing and Conversion Rate Optimization. But with all the different software out there, it’s easy to get a bit lost as to what to look for. By recognizing the three types of data, you can figure out when to look at historical, real-time, and predictive analysis and applying those to your marketing strategy.