Author: Leslie Gzehoviak

How to Prepare for Seasonal Performance Shifts

Seasonal changes call for varying paid search practices based on shifts in customer behavior. As marketers and advertisers, we have recognized this with holiday shopping discounts and back-to-school ads. These seasonal occurrences are very predictable since they happen each year. But certain seasonal changes aren’t, making it more difficult to improve paid search strategies.

Focusing On Mobile

According to a recent Forrester report, while mobile usage and purchases on mobile devices continue to increase, companies are still exercising extreme caution when it comes to investing more on mobile.  The reasoning behind the hesitance is due to a lack of measurable results in performance based on antiquated attribution reporting.  The Forrester report goes… Read more »

The Future of Cookies

If you have worked in the digital marketing industry, odds are, you have had your hands in the tracking cookie jar.  Whether you have had to implement tracking for a client or explain how cookies work to the new media intern, cookies have continued to be an integral part of your day to day responsibilities. … Read more »