You could wait for Artificial Intelligence to become more advanced and gather all the information on your site visitors, creating a customized experience for them, OR you could do this yourself. Think about your digital marketing strategies and the data you have gathered from them. You have the insight right there to allow you to create a truly personalized experience.
Author: Lisa Steinberg
Lisa Steinberg is a seasoned digital marketing professional with a wide range of experience across all digital media, both in paid and organic, specializing in retail. Lisa’s familiarity with web platforms and site structures round out her digital portfolio, making her a jack of all trades. Her knack for originality, love of data, and out-out-of-the-box thinking help bring success to her clients' integrated marketing strategies.