Author: Matt Devinney

Matt Devinney is a Paid Search specialist at Elite SEM. Matt has worked at digital agencies since 2013 in Chicago, New York, and now in Philadelphia. Outside of work, Matt enjoys getting outdoors to hike & camp with his dog and is an avid concert goer.

Should You Bid on Branded Keywords?

Why should you bid on your own branded keywords, especially if you’re dominating organic search? Aside from safeguarding against competition and controlling your brand’s message, there are other reasons to make sure you bid on your brand’s terms.

5 Amazon Marketing Tips for Holiday Success

Here are 5 tips to help you have a successful holiday season using Amazon. Learn how to increase your sales with this blog post.

Selling & Marketing on Amazon: Getting Started

From vendor central to seller central; FBM to FBA—learning the lingo and how to get started on Amazon can be daunting. Here’s what you need to know to start selling and advertising on Amazon.

4 Different Ways to use Amazon Sponsored Promotions

Using Amazon Sponsored Products will allow you to have more power over your product merchandising. Product Sponsored ads help boost the visibility of products when shoppers search with keywords you bid on, but there are some important best practices to keep in mind when you set up yours.